Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Aston Martin Red Bull Racing sign new Honda power unit deal
Horner confirms relationship for 2019 and 2020 ahead of French Grand Prix. Aston Martin Red Bull Racing Team Principal Christian Horner has hailed the new power unit deal with Honda Motor Co Ltd that will see his cars use…
3D Systems becomes Promotional Partner of the Alfa Romeo Sauber F1 Team
3D Systems and Sauber Motorsport AG have expanded their collaboration by adding five ProX® 800 SLA 3D Printers to the company’s headquarters’ engineering facilities in Hinwil. 3D Systems also joins the Alfa Romeo Sauber F1 Team as a new Promotional…
Mercedes-AMG Petronas Motorsport partners with Hewlett Packard
Mercedes-AMG Petronas Motorsport is delighted to announce a new partnership with Hewlett Packard Enterprise (HPE) to enhance the team’s operational efficiency, car performance and overall technology capability. To begin the new partnership, HPE was welcomed into the team at the Canadian Grand…
Rise of the little brother
Rush Sport & Entertainment is one of the few agencies to work in both Formula 1 and Formula E series. With nearly 20 years’ experience in motorsport, Managing Director Jonny Odell sat down to talk to the Paddock magazine about…
Canadian Grand Prix preview with Scuderia Ferrari
2018 Canadian Grand Prix: Montreal and memories of Gilles Villeneuve There are several unusual elements to an old photo from 40 years ago. For starters, the winner is wearing a heavy jacket over his race suit and instead of…
Ricciardo’s Aussie phrase classics for every occasion
Ricciardo’s Aussie phrase classics for every occasion: Aston Martin Red Bull Racing driver chats snags, spiders and hackers. Daniel Ricciardo is one of the most laid back drivers on the F1 circuit when he is out of the car,…
McLaren signs sponsorship deal with FxPro
McLaren is pleased to announce a multi-year partnership with FxPro, the world’s number one online forex broker. Conceived in 2003, FxPro has grown exponentially and currently serves more than 610,000 clients from their HQ in the City of London. …
Eyetime becomes title sponsor of the Austrian Grand Prix
eyetime and Formula 1, the pinnacle of motorsport, is pleased to announce that it will be the new title sponsor for the 2018 Grosser Preis von Osterreich, which will take place at the Red Bull Ring in Spielberg from June…
Axitea becomes Official Partner of the Alfa Romeo Sauber F1 Team
Sauber F1 Team announced that Axitea SpA, a company controlled by the Stirling Square Capital Partners private equity fund, has become a new Official Partner of the Alfa Romeo Sauber F1 Team. As a global security provider, Axitea will…
Exclusive interview: Ricciardo on dramatic win on Monaco streets
Daniel Ricciardo opens up after winning the most legendary race on the calendar. The Australian drove a masterful race to bring home a wounded RB14 in the first place, his maiden victory on the legendary streets of Monte Carlo.…
