Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
The floating formula
Formula 1 drivers have to be in an almost perfect condition both physically and mentally, everyone knows that. Having that in mind, sensory deprivation could definitely work as a solid boost for the racers’ athletic and, perhaps this might come…
2019 Australian Grand Prix preview with Toto Wolff
Looking ahead to the first race of the 2019 Formula One season in Melbourne: Toto Talks Australia & How Does an F1 Steering Wheel Work? It’s finally time to go racing again. Everyone in Brackley and Brixworth has poured…
Hamilton and Mercedes hope for another title but Ferrari is up for the challenge
Lewis Hamilton certainly appeared to enjoy himself during the Formula One off-season Skydiving, golf, surfing with Kelly Slater, and a trip to Atlanta for the Super Bowl all formed part of his downtime, as the Mercedes driver took a well-earned…
Mercedes-AMG F1 W09 EQ Power+ by Memento Exclusives
W09 EQ Power+. Mercedes-AMG Petronas Motorsport licensee, Memento Exclusives has just launched the ultimate luxury Formula 1 showpiece! An accurately crafted, 1:8 scale replica Mercedes-AMG F1 W09 EQ Power+. Created in partnership with the 2018 Constructors’ World Champions. Mercedes-AMG…
Building productive relationships
We at Paddock magazine are happy to have a chance to speak to Simon Pavitt, founder and head of Wingman, a consultancy company for founders, leaders, and mavericks. Prior to starting his own consultancy, Simon was Marketing Director of a…
My Race Day: Frank Hoyinck
Professional freelance photographer Frank Hoyinck is here to tell us about his typical day at Le Mans. Enjoy! The 24 Hours of Le Mans is arguably the most important endurance race. An event each petrolhead should visit once. 180…
The OnePlus 6T McLaren Arrives
OnePlus and McLaren: the new device marks the start of a long-term partnership. Today, global mobile technology company OnePlus and McLaren launched the superfast and ultrapowerful OnePlus 6T McLaren Edition. The new device marks the start of a long-term…
McLaren Group partners with Bahrain Merida Pro Cycling team
McLaren Group has announced today that it is to become a 50 per cent joint venture partner in Team Bahrain Merida, the UCI WorldTour team with a long-term vision to participate at the top level of the sport. The partnership…
Making Formula 1 moments last a lifetime
We talk to Barry Gough, the Managing Director of Memento Exclusives. Only one company in the world provides an extensive collection of fully-licensed, race-used Formula 1 memorabilia that’s re-engineered and hand-crafted in full collaboration with the teams. That company is…
Racing Mentor launched a sponsorship book at Silverstone
Motorsport consultant and founder of Racing Mentor Jess Shanahan launched a new book on sponsorship at the Motorsport Days Live event at Silverstone. She talks to the Paddock magazine about it. The book, called Get Paid to Race, is…
