Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Absolute Taste: The food that fuels Formula 1
Lyndy Redding, Founder of Absolute Taste, is here to tell us about the hospitality side of Formula 1. The challenges With the Formula 1 season in full swing, circuits around the world is buzzing with excitement as the fastest…
Mercedes-AMG Petronas Motorsport partners with UNIFIN for Mexican Grand Prix
Mercedes-AMG Petronas Motorsport is delighted to welcome UNIFIN, the leading independent leasing company in Latin America, as an Official Race Partner of Mercedes-AMG Petronas Motorsport for the 2018-2020 Mexican Grands Prix. Over the past 25 years, UNIFIN has become…
Marc Márquez takes on Red Bull Ring on both two and four wheels
Marc Marquez races around the track in both an F1 car and on a MotoGP bike. Marc Márquez will know the Red Bull Ring like the back of his hand this weekend having had the unique experience of speeding…
Daniel Ricciardo wins driver of the day after rapid surge from 16th to P4
Australian performs trademark overtakes while Gasly shines to finish in sixth. Daniel Ricciardo won the official Formula One driver of the day award after an exciting surge through the field at the Hungarian Grand Prix near Budapest. The Red…
DHL and Formula 1
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss the relationship the company has with Formula 1. With all those years in motorsport, logistics to pilot the “race…
Sir Jackie Stewart: “I believe Formula 1 is better today than it’s ever been”
It’s a true pleasure to have the chance to ask Sir Jackie Stewart a few relevant questions about his relationship with Rolex, one of Formula 1’s biggest partners, and what he thinks about the way Formula 1 is changing today.…
Fanatec becomes F1 Official Supplier and Official Sponsor of Esports Series
Formula 1, the pinnacle of motorsport is pleased to welcome Fanatec, world leader in professional simulator hardware, as the Official Sponsor of the F1 Esports Series, as well as the Official Supplier of gaming racing steering wheels and pedals. The…
Peak Coolant & Antifreeze, BlueDEF Diesel Exhaust Fluid partner with Haas F1 Team
Old World Industries, the makers of PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment, has partnered with Haas F1 Team in the FIA Formula One World Championship. PEAK and BlueDEF will be featured on the nose of…
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
Monaco’s pursuit of excellence
By Rebecca Whitlocke | The crown in Monaco’s event calendar since 1929, the Monaco Grand Prix has been fortunate to attract backing from illustrious sponsors such as Renault, TAG-Heuer and UBS. The preparation for this Grand Prix is rigorous, both…
