Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
BMW in Formula E
By Bunmi Ade | BMW launched their Season 5 Formula E Generation 2 car in September at their Welt facilities, and the event was also streamed live. Following the technical presentation, the Head of Design BMW Motorsport, Michael Scully, described…
My Fantasy F1 Team: Mike Martin
Mike Martin is the MD and founder of Paragon, a hospitality and events agency that specialises in Sports Hospitality, Talent Management, and Event Management. Paragon’s flagship event is their hospitality facility at the Monaco Grand Prix, where they have been…
Vietnam to host Formula 1 Grand Prix from 2020
Formula 1 and the City of Hanoi, Vietnam today announced that a Grand Prix will be held in the Vietnamese capital from April 2020. As the first new race to be announced under Liberty Media’s ownership, the Vietnamese Grand…
Brazilian Grand Prix – on to Brazil
All you need to know about the penultimate championship round. For Scuderia Ferrari, the Brazil trip began last Saturday, when the race team’s “advance party” set off for Sao Paulo. Heading into the penultimate round of the season, the…
Plans Progressing for a Miami Grand Prix
There have been a few instances in the past where countries have been allowed to host more than one Formula 1 Grand Prix in a single year. Miami Grand Prix is not an exception. Recent examples have been the…
Rich Energy Announced as Haas F1 Team Title Partner
Rich Energy, the premium British energy drink brand, will become the title partner of the Haas F1 Team in a multi-year agreement beginning with the 2019 FIA Formula One World Championship. The partnership will result in a significant livery change…
If I Ran F1: Bridget Schuil
By Bridget Schuil | If I ran Formula 1, I’d design for the 99%. Every design and ergonomics textbook says that unless we’re creating a custom product for a single person, we should design for the 99%. The door handle…
Max and Daniel learn the ancient Japanese art of Shodo
Aston Martin Red Bull Racing duo draw signs of victory ahead of the Grand Prix. Max Verstappen and Daniel Ricciardo have been gearing up for the upcoming Japanese Grand Prix in Suzuka by learning the ancient art of Shodo in…
Enel: on a charge
By Bunmi Ade | The fourth season of the all-electric racing series FIA Formula E ended on the 15th of July 2018 in New York with a new championship leader, Frenchman Jean-Eric Vergne, and a farewell to the first generation race cars.…
My Race Day: Fiona Watherston
Fiona Watherston is an Account Director at Synergy, leading this year’s Formula 1 retail activation for the partner of Mercedes-AMG Petronas Motorsport, Bose. We have Fiona to tell us about her team’s very important work outside the Formula 1 track.…
