Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Jack Daniel’s and McLaren Racing announce a new partnership
McLaren Racing this week announced a new multi-year partnership with Jack Daniel’s Tennessee Whiskey as an Official Partner of the McLaren Formula 1 Team from 2023. The drink has over 155 years of heritage in crafting whiskey and will…
Enrico Zanarini talks about the secret of successful marketing in 2022
Paddock Magazine had the chance to speak with Enrico Zanarini, founder and CEO of Media and Sports Management (MSM). Enrico is a real specialist when it comes to driver management and sponsorship deals. Enrico Zanarini has several clients. Currently,…
Godman Sachs and McLaren Racing announce a multi-year partnership
McLaren Racing yesterday announced Goldman Sachs Group Inc, the global financial institution, as an Official Partner of the McLaren Formula 1 team for the 2022 season and beyond. The multi-year partnership brings together two high-performance organisations with a focus…
The coolest and most interesting sponsorship deals in F1 history
Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that it is today without its teams being able to sell space on their cars for brands to add their logos.…
OKX announces partnership with McLaren Racing
McLaren Racing today announced a major multi-year partnership with OKX, one of the largest cryptocurrency exchanges by trading volume, as a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022. The relationship with…
Georg Beyschlag: TeamViewer and Mercedes-AMG Petronas F1 Team partnership
Georg Beyschlag, Chief of Staff and Strategy at TeamViewer talks to Paddock magazine about their partnership with the Mercedes-AMG Petronas F1 Team. I guess it’s not so easy to find someone who isn’t familiar with TeamViewer, which is headquartered in Goppingen,…
Bybit: why keeping at least some of your portfolio in crypto is a no-brainer
In mid-February of 2022, Oracle Red Bull Racing announced a multi-year partnership with cryptocurrency exchange Bybit, which is one of the fastest-growing cryptocurrency exchanges with more than 5 million registered users. As stated earlier, this partnership represents the single…
Eight Sleep and Mercedes-AMG F1 Team sign a partnership agreement
The Mercedes-AMG Petronas F1 Team is pleased to announce Eight Sleep, the world’s first sleep fitness company, as the Official Team Supplier to support the team’s preparations for an expansive 2022 Formula 1 schedule. The team’s drivers Lewis Hamilton and…
Tata Communications and Formula 1 announce multi-year strategic collaboration
Formula 1 and Tata Communications are delighted to announce a multi-year strategic collaboration, with the company returning to the sport as the Official Broadcast Connectivity Provider of Formula 1, to deliver and enhance a world-class, technologically advanced experience for fans…
VistaJet and Scuderia Ferrari extend their partnership
Ahead of the first race in Bahrain, VistaJet announces the fourth year as Scuderia Ferrari’s partner, helping the team to enjoy a safe and seamless flying experience as they travel around the world to compete in the 2022 Formula One…
Google and McLaren Racing announce a multi-year partnership
McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. The partnership will bring the best of Google products…
Riva Yachts and Scuderia Ferrari renew their partnership
Riva Yachts renews its partnership with Scuderia Ferrari, joining forces in the name of Italy and a passion for excellence to engage and exhilarate millions of fans. Riva is the Official Sponsor of Scuderia Ferrari in the Formula 1 World…
