Enrico Zanarini talks about the secret of successful marketing in 2022

Paddock Magazine had the chance to speak with Enrico Zanarini, founder and CEO of Media and Sports Management (MSM). Enrico is a real specialist when it comes to driver management and sponsorship deals.

 

Enrico Zanarini has several clients. Currently, the most popular driver managed by Enrico is Antonio Giovinazzi. Antonio made his F1 debut at the 2017 Australian Grand Prix. The Italian driver was forced to leave Alfa Romeo at the end of last year, but he became a reserve driver for Scuderia Ferrari in 2022.

Enrico Zanarini bio:

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Enrico Zanarini

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Enrico Zanarini is recognised as a specialist in driver management and sponsorship acquisition. He started his career in driver management in the early 1970s when he was a Marketing Director for Alfa Romeo in Australia.

Current formula drivers managed by Enrico Zanarini include Ferrari’s Antonio Giovinazzi and Antonio Fuoco.

 

Lives: Lugano, Switzerland
Date of Birth: 9 September 1952
Family: Married to Jennifer, three children
Interests/Hobbies: All sports, particularly basketball, running and cycling
Languages: Italian, English, Spanish and French

Some facts

 

Total Attended Grand Prix: 491
Best F.1 GP Results: 7 Victories (4 IRV; 3 FIS)
World F.1 Manufacturers titles: 3 (2 FIS; 1 IRV)

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Race Ahead – Share What Moves You
Dániel Horváth
Dániel Horváth

Dániel is a professional Formula 1 journalist from Hungary with a lot of love for the sport. He’s also a proper Mechatronics Engineer and Economist in Management and Leadership.

Articles: 71

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