Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Knocking on the door of F1
Women are constantly moving forward in motorsports, and we are constantly coming back to this interesting topic. This time we sit down for a business talk with two impressive personalities – Elena Chatzikonstantinou, founder and CEO of THE CODE 20,…
A transitional phase
A transitional phase: Formula One, geography doesn’t have much of an impact on sponsorship. F1 truly is a global sport with common fan characteristics around the world. I’ll speak about that more in a moment. I also don’t believe…
Lead, follow or… become irrelevant
The Team Principal position seems to be out of fashion in Formula 1. McLaren has a Racing Director (Eric Boullier). Mercedes has two Executive Directors (Toto Wolff and Paddy Lowe). Gone are the days when Il Commendatore Enzo Ferrari ruled…
The Germans
The overwhelming answer from most people if asked if motorsport has become more dangerous is a resounding “no”. The cars, the circuits, the helmets, the hazards and the medical facilities have all improved and the evolution of each of these…
Celebrating the city of motors
RM Auctions is delighted to announce recently added highlights for its 20th annual Michigan sale, July 26, in Plymouth. The firmly rooted Motor City sale, the official auction of the Concours d’Elegance of America at St. John’s, is a staple…
The Strategy Behind… getting drivers noticed
Sergio Garcia B., a brilliant driver promoter and coach, gives his professional insights on how to make perspective drivers into racing stars. Results? Ideally, the best way for a driver to be noticed by Formula 1 should be by…
So close or so far?
Tim Scott, Commercial Director of Status Grand Prix, updates us on the valuable shifts in other series around the pinnacle of motorsport – GP2, GP3, DTM, GT and so forth. The point The concept of series like GP2 and…
GOSH!
Antonia Dalmahoy, Director of Corporate Partnerships at Great Ormond Street Hospital (GOSH) Children’s Charity, tells us all there is to know about her work and the relationship with Formula 1. Great Ormond Street Hospital is one of the world’s…
If I Ran F1: Alex Hint
Alex Hint, an author of the very creative book called ‘Will Google Buy Formula 1’, gives us his take on how things would be different if he had control of the whole sport. I would begin by pursuing the…
The Formula 1 view
Paddock magazine gets a chance to talk to Véronique Rousseau, Director of RC Concepts Monaco, an impressive company specialising in organising incentive and public relation events. We discuss the luxurious hospitality business and what exactly is it influenced by. …
The full mix
Clive Bowen – Founder and Director of Apex Circuit Design Ltd., invites us into the workrooms of his company. The specifics To sum it up, at Apex we offer more than just a circuit design capability; we take a…
F1 make some noise!
The proliferation of social media for everyone in F1 has meant it’s a lot more difficult to stand out from the crowd. Producing content is time-consuming and can be expensive. So, who’s getting it right? When Martini re-joined Formula…
