Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Mr. Mercedes
The Silver Arrows have enjoyed a brilliant start into the new F1 season. F1 legend Niki Lauda is the man pulling the strings. Niki Lauda has seen it all – he gave his F1 debut at his Austrian home…
Characters out of the car
I was chatting earlier this week with some friends who work in professional football. With the start of the new F1 season so close, they asked me about my thoughts on the testing that had gone on in Bahrain. They’d…
When in Bahrain…
I’ve just returned from an interesting visit to Bahrain. As I mentioned in an earlier edition, my primary reason for my being there was to run a two-day sponsorship acquisition training programme for members of the Bahrain Olympic Committee. The…
Five Ways To… do social media for an F1 team
Head of Caterham F1’s communications, Tom Webb, gives us five hints on how to creatively master the art of social media for a Formula 1 team. Be open: use social media to open the doors to your world and don’t…
The first one
Michael Schumacher’s first ever Formula 1 car, the Jordan 191 with a Ford engine, will be sold to raise money for charity. The car was given away by Eddie Jordan. Eddie Jordan has given two of his most popular cars…
The world after Bernie
All good things come to an end and one day sooner rather than later Bernie Ecclestone will be forced to surrender his position at the helm of Formula 1. Ecclestone is indeed very active for his age, but he cannot…
My (Australian) Race Day: Enrico Zanarini
Enrico Zanarini gives us his race day schedule. 5 am: I am in Australia, it is the first Grand Prix and I am still severely jetlagged so anyone else who claims waking up at a later time is either…
Much more than Formula 1
It’s an honour to sit down for a business talk with the man behind something like the Bahrain Grand Prix spectacle. Shaikh Salman bin Hamad Al Khalifa, Crown Prince, CEO of Bahrain International Circuit (BIC), tells the story of how…
If I Ran F1, I would steal from other sports!
Other sports have much to teach Formula 1. Let’s see what we might learn if we were to lift our petrol heads above the parapet that surrounds our strangely old-fashioned pastime. Scot Garrett, the Managing Partner at Pangaea Creative, believes…
Making drivers famous
Ignacio de Villota, one of the members of the famous de Villota racing family, provides PR for all the drivers at Emilio de Villota MOTORSPORT. We sat down with Ignacio and he told us the main things that currently have…
Limited Edition Sahara Force India Black Wheel Rim Table
Limited Edition Sahara Force India Black Wheel Rim Table, This race-used Formula One wheel rim from Sahara Force India is the genuine article that was used on the track during a 2012 Grand Prix. Powder-coated in black to celebrate the…
The Strategy Behind… getting ready
Adrian Sutil of the Sauber F1 team sits down with us and talks about the preparations for Formula 1 races. Before the training As a Formula 1 driver you have to do a lot of research, analyze the data and…
