Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Motormen and motorwomen
We had some very interesting discussions lately about women taking over key positions in motorsports. This time, one of the most solid businesswomen in the racing industry that we know, Elisabeth Hake, opens her mind on these matters. Status I…
The benchmark race
Singapore was the 29th country to hold a Formula 1 Grand Prix and it has turned out to be a success story ever since. When the Singapore Grand Prix was first introduced to the Formula 1 calendar for the 2008…
The auto dentist
In an overnight move, Colin Kolles and a Swiss-Arabian consortium have taken over Caterham F1 from unlucky team boss and airline owner Tony Fernandes. Here’s the story behind all that. If you have a low-budget F1 team that doesn’t work,…
The Strategy Behind… celebrity endorsements!
Over a 15-year period, Dominic Reilly generated over £250m in sponsorship revenues whilst working first for sports agencies and then as Head of Marketing at the Williams F1 Team. This time Dominic gives us his take on celebrity endorsements. …
THE END or another start?
By Claire Jane Earley Formula 1 is a notoriously prickly sport. Fans and followers alike will know that whilst teams, drivers, truckies and anybody who is anybody in F1 engage regularly with fans on social media (sometimes too regularly, as…
A piece of real racing
RSR is a very productive company that provides customers from all over the world with affordable all-inclusive track and racing experiences with the highest quality driver instruction. Clients can choose a wide range of cars on racetracks all over the…
My Race Day: Will Courtenay
Head of Race Strategy at Infiniti Red Bull Racing, Will Courtenay, shares his typical Formula 1 race day with us. 7:00am – I wake up, get straight out of bed and into the shower. We normally have breakfast at the…
Moving On Up: Giancarlo Vecchi
Paddock magazine catches a young rising star, a very promising Mexican driver Giancarlo Vecchi – a one to remember! Name: Giancarlo Vecchi Date of birth: November 27, 1996 Place of birth: México City Team: Scuderia Mopar with Scuderia Mexico…
If I Ran F1: Tom Potter
A former racing driver himself, Tom has over 15 years of commercial experience in Formula 1, including 10 years responsible for Commercial Alliances at Williams F1. He is currently CEO of Rush Group – the sports and entertainment marketing specialists…
Five Ways To… make F1 come alive
Codemasters is a company which can be proud of works that are known all around the globe – it’s the birthplace of some of the most interesting motorsport video games. Lee Mather, Senior Games Designer at Codemasters, gives us five…
From 7 to 77
The Executive Director of Singapore GP, Michael Roche, the man who is responsible for the entertainment of a really impressive Formula 1 Grand Prix, chats to us about what kind of work goes into that. Entertainment is a very broad…
An inside job
On the 1st of July, I attended the MIA Summer Reception at the House of Lords. As you can imagine, it was a special event for me, being the 20th Anniversary of the business organisation that I founded, with a…
