Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Five Ways To… make drivers succesful
A professional who spent over 22 years in Formula 1, a recognised and respected expert in driver management and sponsorship acquisition, the Director of Media Sport Group, Mister Enrico Zanarini, gives us five tips on how to make drivers into…
The Sochi roulette
The Formula 1 folk is focused on a particular Grand Prix this year – everyone is curious whether Sochi GP will live up to the hopes and become a success like Singapore GP did. Sergey Vorobyev, Deputy General Manager at…
Blast From The Past: first Japanese Grand Prix
Paddock magazine relives the first-ever Formula 1 Grand Prix in Japan. The 1976 World Championship was to be decided at the Mount Fuji circuit, with Niki Lauda just three points ahead of James Hunt after a season full of…
Where Are They Now: Peter Windsor
We take a short glance at the career of a journalist and businessman who came very close to creating an American Formula 1 team in 2010 – Peter Windsor. Peter David Windsor was the Sporting Director of the US F1…
Keepin’ it rollin’
Since 2011 Italian tyre manufacturers Pirelli are back as Formula 1’s exclusive supplier. Motorsport director Paul Hembery has had a rollercoaster-life ever since. The 2010 Canadian Grand Prix changed both the direction of Formula 1 and the life of…
The right time to retire?
Mark Webber’s decision to end his Formula 1 career last year shocked many fans but there might be a few other surprises coming along soon. With Formula 1 bosses being grasped by the madness to hire ever-younger drivers (Max Verstappen…
If I Ran F1: Jonny Dodge
Events & travel entrepreneur, investor, CEO of GP Management and part-time adventurer Jonny Dodge gives us his take on how things would be different if he had the steering wheel of the whole sport. Needless to say, Formula 1…
Where Are They Now: Jarno Trulli
Jarno Trulli is not your ‘typical Italian’: he arrives early for appointments; does not care for football, claiming he did not even support Italy in World Cups; and he even has a Finnish name – he is called Jarno after…
The Strategy Behind… travelling as an F1 team
For most Formula 1 people, the race calendar is a pulsing reminder of the various Grand Prix destinations they have to visit every year. Franco Massaro, Race Team Co-Ordinator at Sahara Force India, shows us just how complicated and carefully…
My Race Day: Zak Brown
A powerful motorsport marketer, founder of JMI, former CEO of CSM Sport & Entertainment and the current CEO of McLaren Racing, mister Zak Brown shows us what his typical race day looks like. The night before. Each race has its own requirements,…
Moving On Up: Lyubov Andreyeva
Lyubov Andreyeva – Paddock magazine catches a young rising star, a very promising Kazakhstani Formula 3 racing driver. Name: Lyubov Andreyeva Date of birth: November 21, 1996 Place of birth: Almaty, Kazakhstan Team: Kazakhstan Motorsport Team What was your…
Marketing on the grid
Having grid girls at motorsport events is as traditional as rain in an English summer. Grid girls have been the face of motorsport teams for more than 40 years but over the years the role of the girls has changed…
