Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Moving On Up: Nick Boulle
By Elina T Htun | This time we take a pause with Nick Boulle, an exciting racer from the United States. Keep an eye out for this one! Full name: Nicholas Boulle Date of birth: March 28, 1989 Place of birth: Dallas,…
Money, Egos & Speed: A significant deal
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered to be my most significant ever sponsorship deal. I told her that weirdly it was the one I’d secured over…
Money, Egos & Speed: We need more motorsport competitors!
Motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees Centigrade. I recall racing in Formula Ford on a snow-lined track at Brands Hatch in the middle of May, so…
Five Ways To… achieve your goals, World Record-style.
I once attended a motivational session run by the Guinness World Records organisation. It focused on making a difference and becoming a legend, on a large scale, on the largest scale, or simply in your own daily life. Here are…
Gene Haas: The art of balance
Owner of Haas F1 Team, Gene Haas talks about his team’s evolution, American drivers and the racing bug. Your debut season was hard, but you found success. You could argue that your sophomore year was harder because there was…
2018 Formula 1 Season Preview
What will the 2018 Formula 1 season hold for us? More of the same? Mercedes and Hamilton at the front, Ferrari looking threatening but never really getting close enough to open their DRS to challenge for the championship, and Sauber…
South African Grand Prix: 25 years of silence
From 1962, the South African GP was a stable point in the early months of the Formula 1 season. The last Grand Prix race there was run 25 years ago – and there is almost no chance of a return.…
Legal Column: The quick progress of the new overlords
By Simon John O’Brien and Robert J. Lack | It’s been just over a year since Liberty Media Corporation completed their purchase of Formula 1 at an $8 billion enterprise value. At the time of the purchase, Formula 1, as…
Respecting a circuit: Q&A with the head of the Canadian Grand Prix
We had the pleasure to catch up with the President and CEO of the Canadian Grand Prix, Mr François Dumontier. Mr Dumontier, what’s your personal relationship with the Formula 1 Canadian Grand Prix and the circuit? Well, I started working…
Season Preview of 2018
Paddock magazine is now working on its Season Preview edition, which will include a special report about each and every Formula 1 team’s preparations for the 2018 season. Formula 1 2018 kicked into action last week with the first…
Q&A In The Paddock: Mario Isola
We sat down with Mario Isola, Pirelli’s racing manager, to talk about his expectations for this new year and the fresh future of Pirelli within the Formula 1 competition. Mario, what are your expectations for this year? Well, last…
The strategy behind… securing a renewal
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates across a wide range of sports. Their needs are often different, but the one thing that everyone agrees upon is…
