Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Kessel Racing: Petrol-blooded
Racing is something you must have in your blood in order to succeed, a passion that knows no limits, obstacles or timetables, and Kessel Racing is the perfect example of it, from the CEO Ronnie Kessel to the drivers and…
Enel: on a charge
By Bunmi Ade | The fourth season of the all-electric racing series FIA Formula E ended on the 15th of July 2018 in New York with a new championship leader, Frenchman Jean-Eric Vergne, and a farewell to the first generation race cars.…
My Race Day: Fiona Watherston
Fiona Watherston is an Account Director at Synergy, leading this year’s Formula 1 retail activation for the partner of Mercedes-AMG Petronas Motorsport, Bose. We have Fiona to tell us about her team’s very important work outside the Formula 1 track.…
Is Tatiana Calderón the new face of women in Formula 1?
Racing is a world still dominated by men, however, there’s a woman out there that’s making a name for herself in high-end motorsport. Tatiana Calderón currently is the greatest female representation in Formula 1. Born in Colombia 25 years ago,…
Absolute Taste: The food that fuels Formula 1
Lyndy Redding, Founder of Absolute Taste, is here to tell us about the hospitality side of Formula 1. The challenges With the Formula 1 season in full swing, circuits around the world is buzzing with excitement as the fastest…
DHL and Formula 1
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss the relationship the company has with Formula 1. With all those years in motorsport, logistics to pilot the “race…
Sir Jackie Stewart: “I believe Formula 1 is better today than it’s ever been”
It’s a true pleasure to have the chance to ask Sir Jackie Stewart a few relevant questions about his relationship with Rolex, one of Formula 1’s biggest partners, and what he thinks about the way Formula 1 is changing today.…
Formula E: speed up the future
By Lena Siep | Initially an alien amongst the longstanding motorsport series, Formula E has become a hot candidate for sponsoring deals and technological partnerships thanks to its innovative format, new ways of communication and increasing interest from manufacturers, hosting…
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
Monaco’s pursuit of excellence
By Rebecca Whitlocke | The crown in Monaco’s event calendar since 1929, the Monaco Grand Prix has been fortunate to attract backing from illustrious sponsors such as Renault, TAG-Heuer and UBS. The preparation for this Grand Prix is rigorous, both…
American adventures
Spending the last few years working in around the world of motorsports has led me to a number of special events, none more so than earlier this year, when through a watch client of mine Omologato invited me to the…
Rise of the little brother
Rush Sport & Entertainment is one of the few agencies to work in both Formula 1 and Formula E series. With nearly 20 years’ experience in motorsport, Managing Director Jonny Odell sat down to talk to the Paddock magazine about…
