Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Playseat and Formula 1 announce a multi-year partnership
Today, Playseat and Formula 1 announced a new multi-year partnership. Playseat, a leading racing simulator brand, will produce exclusive and bespoke F1-licensed racing products for gamers and sim racers to enjoy. Applying over two decades of experience, Playseat will develop…
DHL and Formula 1 renew their partnership
DHL and Formula 1 have agreed on a multi-year extension that will see DHL, the world-leading logistics company, maintain its position as the longest-standing Global Partner of F1. The extended commitment is a testament to the unprecedented growth that F1…
A Deep Dive into Formula 1 Car Technology
It’s undeniable that Formula 1 showcases driving talent at its finest, but have you ever thought about the exceptional engineering behind the construction of these machines that are designed to achieve the highest standards in performance, speed, and safety in…
American Express and Formula 1 sign a multi-year partnership
Today, American Express and Formula 1 announced a multi-year regional partnership that will make American Express the Official Payments Partner of F1 in the Americas, with races in Austin, Mexico City, São Paulo, Las Vegas, Miami, and Montreal. American Express…
Pirelli and Formula 1 extend their partnership until 2027
Pirelli and Formula 1 have extended their partnership after Formula 1, and the FIA (Fédération Internationale de l’Automobile) accepted the Italian tyre firm’s offer for the three years from 2025 to 2027. There is also the additional option from the…
Aston Martin Valhalla supercar development benefits of Formula 1 know-how
Aston Martin Valhalla, the ultra-luxury brand’s first series production mid-engine supercar, is reaping the benefits of the world’s fastest laboratory, Formula 1. The need for speed, reliability and performance accelerates technological development in F1. Race-proven methodologies, expertise and technologies used…
DHL reduces F1 cargo carbon emissions by 83%
DHL and Formula 1 have today announced that the new fleet of trucks running on biofuel reduced carbon emissions by an average of 83% compared to diesel-driven trucks. These trucks made their debut at the European leg of the 2023…
Experience F1 at the utmost level with Qatar Airways Ultimate F1 Fan Packages
Qatar Airways was recently announced as the ‘Airline of the Year’ at the 2022 World Airline Awards and currently flies to more than 160 destinations worldwide, connecting through its Doha hub, Hamad International Airport, currently named the ‘Best Airport in…
Now you see it, now you don’t!
I was recently talking to a couple of former Grand Prix team colleagues and remarked how lucky we had all been to have worked in the sport during the era of spectacular sponsorship and new car launches, probably the mid…
Sebastian Vettel brings F1 back to the legendary Nürburgring
Four-time Formula 1 world champion Sebastian Vettel delighted over 60,000 motorsports fans on Saturday with a comeback to Nordschleife in an F1 car at the Red Bull Formula Nürburgring, which featured vehicles and drivers from different generations of motorsport and…
Exclusive Interview with Günther Steiner: I give people a lot of freedom and don’t micromanage
Günther Steiner has been in post as team principal of Haas F1 since the American outfit joined Formula 1, and he sat down with Paddock Magazine’s Dániel Horváth to discuss various topics regarding motorsports, business and management. You started your…
Liqui Moly sign a multi-year partnership with Formula 1
By now, a well-established picture in the world of motorsport is the Liqui Moly logo on the hoardings of Formula 1 racetracks. Through the new contract, the long-established company for motor oils, additives and car care will continue to be…
