Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Crypto.com and Formula 1 Forge Ahead: Partnership Extended Until 2030
Crypto.com and Formula 1 have announced an extension of their partnership, solidifying their collaboration through 2030. This renewal marks a significant milestone in their relationship, which began in 2021 and underscores their shared commitment to innovation, fan engagement, and global…
Formula 1 to Host Historic Season Launch at The O2: All 10 Teams, Drivers, and Team Principals Unite for Sport’s 75th Anniversary Celebration
Formula 1 is set to make history with a spectacular season launch event at London’s iconic The O2, where all ten teams—including Alpine, Aston Martin, Ferrari, Haas, Kick Sauber, McLaren, Mercedes, Racing Bulls, Red Bull, and Williams—will unite alongside their…
KitKat Named Official Chocolate Bar of Formula 1: A Sweet New Partnership in the World of Racing
In an exciting new chapter for global sports partnerships, Nestlé and Formula 1 have announced a multi-year, worldwide collaboration that positions KitKat as the Official Chocolate Bar of Formula 1. This landmark deal represents Nestlé’s most significant brand partnership to…
American Express and Formula 1 Unveil Exciting New Multi-Year Global Sponsorship Deal
American Express (Amex) and Formula 1 have announced an exciting new multi-year sponsorship agreement that elevates their existing partnership from a regional focus in the Americas to a global scale. This expansion makes Amex an Official Partner of Formula 1…
Exclusive Interview with Mike Krack: Building Success Takes More Than Two Weeks
Paddock Magazine sat down with Aston Martin F1 team principal Mike Krack to discuss various topics, including the current form of the Silverstone-based squad, Fernando Alonso’s workstyle, and Lance Stroll’s cheeky comment. Daniel Horvath: You mentioned in a recent interview…
Hot Wheels and Formula 1 Collaborate on Limited-Edition Die-Cast Series
For the first time, Mattel, Inc.’s brand Hot Wheels and Formula 1 are partnering to bring the sport’s fans a full range of its products. The new product line from the two iconic brands will feature F1 Teams and bring…
LVMH and Formula 1 Forge Groundbreaking 10-Year Global Partnership, Redefining Luxury in Motorsports
As Formula 1 prepares to celebrate its 75th anniversary in 2025, it was announced today that LVMH will become a Global Partner starting in 2025 through a groundbreaking 10-year agreement. The partnership will see several of LVMH’s iconic Maisons, such…
Technology Transforming Formula 1 Broadcasting
In the midst of the digital transformation, Formula 1 is no stranger to innovative technologies. But what new technologies are driving Formula 1 broadcasting and live streams to new heights? Let’s take a look. Immersive Broadcasts This provides car enthusiasts…
Formula 1 and Santander Sign a Partnership Agreement
Formula 1 and Santander, one of the largest banks in the world, are delighted to announce a new partnership. Santander will become its Official Retail Banking Partner in a multi-year deal starting in 2025. With its global reach, the partnership…
Aggreko and Formula 1 sign a partnership agreement
Aggreko and Formula 1 have taken a significant step forward in their ambitious journey toward achieving Net Zero by 2030, announcing a multi-year partnership between the world-leading provider of temporary power solutions and the prestigious motorsport organization. Starting from the…
Aston Martin Unveils DBX707 AMR24: A Formula 1 Inspired Super SUV
The new and exclusive DBX707 AMR24 celebrates Aston Martin’s Aramco Formula 1 Team and its involvement at the pinnacle of motorsport. The exclusive DBX707 AMR24 Edition gets the same racing identity as the AMR24 F1 car and the Official Medical…
Globant and Formula 1 Announce a Multi-Year Partnership
Globant and Formula 1 have embarked on a multi-year partnership until 2026, a collaboration that promises to revolutionize the digital experiences for F1 teams and fans. As an Official Partner, Globant will lend its expertise to Formula 1, aiding in…
