Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Barilla Drives Pasta Partnership with Formula 1 as Official Supplier
Barilla and Formula 1 have officially joined forces in a new, multi-year partnership—uniting two iconic brands built on passion, precision, and the joy of unforgettable shared moments. At the heart of Formula 1 lies the relentless pursuit of excellence. Every…
Belvedere Vodka Becomes the Official Partner of Formula 1
Building on the landmark 10-year Global Partnership between Formula 1 and LVMH, Formula 1 is proud to announce Moët Hennessy’s luxury spirit, Belvedere, as the sport’s first-ever Official Vodka Partner. This groundbreaking collaboration marks Belvedere’s debut in global sports, aligning…
ALT Sports Data Named Official Formula 1 Betting Data Supplier
Formula 1 has officially announced a groundbreaking partnership with ALT Sports Data, naming the San Diego-based company as an Official Betting Data Supplier. This collaboration is set to drive engagement and growth within the Formula 1 betting ecosystem, providing fans…
Formula 1 and LEGO Elevate the Thrill with Exciting At-Race Experiences for 2025
Formula 1 and LEGO are set to inject even more fun into the sport as they unveil the next range of products and their plans for packing race weekends with activities for every age of fans throughout the 2025 season.…
Inside F1 75 Live: A Spectacular Formula 1 Experience at London’s O2 Arena
Last night, Formula 1 made history with its first-ever season launch at London’s iconic O2 Arena. Marking the sport’s 75th anniversary, F1 75 Live unveiled the 2025 car liveries in a groundbreaking spectacle that brought together all ten teams and…
Allwyn Joins Forces with Formula 1 as Official Partner to Accelerate Global Brand Growth
Formula 1 has announced a landmark multi-year partnership with Allwyn, a leading global lottery operator, set to commence in 2025. This collaboration marks a significant milestone for both organizations, bringing together two powerhouse brands with extensive global reach and a…
Moët & Chandon Reclaims its Throne as Formula 1’s Official Champagne
As Formula 1 and LVMH embark on their historic 10-year Global Partnership, the legendary Champagne house Moët & Chandon returns as the Official Champagne of Formula 1. This significant return not only marks a milestone in the sport’s history but…
Louis Vuitton Joins Formula 1 as Official Partner
Following the news that LVMH has joined Formula 1 as a Global Partner for ten years from 2025, the sport welcomes Louis Vuitton as an Official Partner of Formula 1, bringing together two of the world’s most recognisable brands, known…
Formula 1 Teams Up with Gordon Ramsay for Exclusive F1 Garage Hospitality
Formula 1 is elevating its premium hospitality offering by partnering with Gordon Ramsay, a multiple Michelin-starred chef and long-time friend of the sport. Together, they will deliver an extraordinary culinary experience in the F1 Garage, the most exclusive hospitality space…
Singapore Airlines Extends Title Sponsorship of Formula 1 Singapore Grand Prix for Four More Years
Singapore Airlines (SIA) has announced the renewal of its title sponsorship for the Formula 1 Singapore Grand Prix for another four years, reinforcing its enduring commitment to one of the most prestigious events on the Formula 1 calendar. This extension…
Liberty Media Appoints Derek Chang as CEO & President
Liberty Media Corporation today announced that Derek Chang will become its new President and CEO, effective February 1, 2025. Until then, John Malone, Chairman of Liberty Media, will serve as interim CEO. Mr. Chang brings a wealth of experience as…
TAG Heuer Returns as the Official Timekeeper of Formula 1: A Legendary Partnership Reignited
As Formula 1 commemorates its 75th anniversary, TAG Heuer returns to the pinnacle of motorsport as its Official Timekeeper. This marks the revival of a historic partnership defined by shared values of luxury, precision, innovation, performance, and speed. With a…
