Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Generating headlines
Generating headlines: if there’s one thing that Formula 1 doesn’t have a problem doing, it’s giving the world noteworthy headlines. We’ve had the action-packed season opener, a few dramatic races throughout 2016 and the shock of the news that there…
Startup to Formula 1 partner in 130 days
The eagle-eyed among you will notice a new partner adorning the rear wing endplate of the Manor Racing team this weekend. In the latest of the teams Fast Companies Series, non-profit rideshare company Ride Austin will be supporting the team. Joe…
Lewis Gets Inked
Three-time FIA F1 Drivers’ World Champion, Lewis Hamilton stars in a tongue-in-cheek film created with Epson that is released yesterday. Lewis Gets Inked, which highlights the benefits of the new EcoTank printer, is available to watch on YouTube channel, and…
The History of the Pit Stop Full
Here is some great footage by Red Bull Racing.
Formula 1 Tweets: October
Formula 1 tweets are are so much more than what happens during the Sunday race. Indeed, the Internet has become the most original source of interesting material regarding motorsport. But since teams and drivers post a lot of information, we…
F1 Track Preview with N.Hülkenberg – GP of USA
Hülkenberg’s US Preview: An amazing F1 flow “Fantastic design, great corner combinations, a lot of fun” – Nico Hülkenberg is ready for the US Grand Prix. After announcing his swith to the Renault F1 team, the German racer is focused…
Brembo Brake Facts 18 – USA
Yippie-ya-yeah, off we got to Austin, Texas, to the Circuit of the Americas. The hardest breaking point lies ahead of turn 12 – the Formula One drivers have to brake hard, slowing by 259 kp/h over just 127 metres in…
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
Is it possible to change history?
Change history – is it possible? Formula 1 has got more than 50 years of existence. However, the female presence in motorsport is somehow scarce, at least behind the wheel. Nevertheless, nowadays Formula 1 seems to be more open regarding…
Moving On Up: Lucas di Grassi
Paddock magazine is joined today by Lucas di Grassi, a Brazilian professional racing driver who currently competes for Audi Sport Team Joest in the FIA World Endurance Championship, and for Audi Sport ABT in Formula E. Full name: Lucas di…
F1 Track Preview with N.Hülkenberg – GP of Japan
“What’s very special in Japan are the fans. They’re really amazing. I think the most enthusiastic fans of all the countries and places we go to“. A virtual lap on the Suzuka International Circuit with Sahara Force India F1 driver…
