Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Five Ways To… succeed in motorsport marketing.
By Stephanie Bürgler | Each and every team member at SpotOn Marketing, founded by Claudia Maur who grew up with motorsports and has been one of the few active female kart racers, is passionate about racing. That’s one part of…
Spectacular F1 chess set by Racing Gold
Racing Gold, known for their Red Bull Racing collection, are creating a series of exclusive Chess Sets. The PART of the Team (POTT) Collection is a range of unique, functional art objects, hand-crafted from components which have run and raced…
Formula 1 records of the 2016 season
The 67th Formula 1 season was marked once again by the duel of the two Mercedes drivers but the 21 races produced some very interesting records! Australian Grand Prix 50th pole position for Lewis Hamilton 160th win for a German…
Best Tweets from the Brazil and Abu Dhabi GPs
Formula 1 2016 season has crowned Nico Rosberg as the new World Champion. Abu Dhabi has been the perfect closer for a year that has left us a few memorable and nerve-racking moments. The social media life of Formula 1 teams has certainly…
If I Ran F1: Oksana Kossatchenko
Today we meet Oksana Kossatchenko, former Commercial Director of Caterham F1, now working with global sponsoring and branding, managing TV projects, organising sporting events and representing athletes. Oksana shares with the Paddock magazine her take on what would she do…
Sunset Sands 2016 – Bulls bash dunes In Abu Dhabi desert
Under a boiling sun Daniel, Max and the Team played host to the international media set at our Sunset Sands event in the Abu Dhabi desert, as the needle hit the high mark ahead of the decisive final race of…
Max Verstappen and Daniel Ricciardo 2016 Review
Before the final race in Abu Dhabi, the Red Bull Racing duo review the season. Daniel Ricciardo and Max Verstappen interview each other in this in-depth, end of season 2016 review. Insights include Max’s thoughts about the reaction to…
Five Ways To… turn drivers into stars
Tim Silvey heads up Crown Motorsport, a racing driver management company that forms part of the Crown Talent & Media Group. Apart from representing solid talents, in 2017 they will be launching an academy for younger drivers to benefit from…
How to save the Formula 1 show
Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Is there a way to save the show? Indeed, Sebastian…
Premium standards
Managing Director behind the astounding luxury brand Dom Reilly, our friend Tania Reilly writes for the Paddock magazine about the changes and updates in the global business of luxury goods and what it all still has to do with Formula 1.…
My Race Day: Shaikh Salman, CEO of BIC
We’re thrilled to catch up with Shaikh Salman Bin Isa Al Khalifa, the CEO of Bahrain International Circuit. This time he shares how his typical Formula 1 race day looks like. As a race organiser, by the time you get to…
