Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
VTB Group becomes title partner for the Russian Grand Prix
VTB Group, a Russian financial conglomerate, has been announced as the event title partner for the 2017 Formula 1 VTB Russian Grand Prix. The company’s branding has been included in the race’s logo and VTB has obtained additional advertising, marketing…
Ferrari Unveils the SF70H: A Bold New Challenger for the 2017 Formula 1 Season
Scuderia Ferrari has officially launched the SF70H, its 63rd single-seater built to compete in the FIA Formula 1 World Championship. Developed in response to one of the most significant regulation overhauls in the sport’s modern history, the SF70H represents a…
Date with Destiny
Bernard Charles Ecclestone turned 86 in October. For more than 40 years he has been at the top of Formula 1; calling the shots, single-handedly negotiating some very difficult patches that would have no doubt defeated others decades younger and…
Mercedes-AMG Petronas Motorsport Unveils 2017 Challenger: The W08 EQ Power+
Mercedes-AMG Petronas Motorsport officially launched its 2017 Formula One car, the F1 W08 EQ Power+, during a 100 km Filming Day at Silverstone Circuit. The highly anticipated debut was shared with fans around the world via an innovative 360-degree live…
Renault Sport Formula One Team Unveils the R.S.17 in London
The Renault Sport Formula One Team proudly revealed its 2017 Formula 1 contender, the R.S.17, at a high-profile launch event in London. The presentation, held in front of international media and key partners, marked a significant milestone for the team’s…
Hype to keep Sahara Force India energised in 2017
Hype Energy and Sahara Force India will continue their successful partnership throughout the 2017 season. The branding will be shown off when the VJM10 is presented to the world on Wednesday afternoon with Hype Energy logos around the cockpit,…
The Sauber C36-Ferrari – A Milestone Machine for a New Formula One Era
In 2017, the Sauber F1 Team celebrates a significant milestone with the launch of the Sauber C36-Ferrari, marking its 25th season competing in the FIA Formula One World Championship. With this anniversary comes a new beginning, following the team’s acquisition…
2017 preseason interview with Christian Horner
Ahead of the RB13’s first test in Barcelona next week, interviews with members of the Red Bull Racing team are now available. Team Principal Christian Horner talks about Red Bull in a changing Formula 1, the team’s exciting driver…
Ekrem Sami announces decision to leave McLaren Marketing
Ekrem Sami, McLaren Marketing CEO, leaves after 35 years’ service. Ekrem was a fundamental figure in bringing some of the biggest names into Formula 1. Ekrem Sami (Chief Executive Officer, McLaren Marketing) said: “I don’t mind admitting that it…
McLaren and Starlight team up to grant Oliver a wish of a lifetime
Starlight team gift: for 11-year-old Oliver Osbond, from Coulsdon, Surrey, a fairy tale became reality when Racing Director, Eric Boulier surprised him at his home to personally hand him a McLaren Golden Ticket, inviting him to the launch of the…
Valtteri Bottas Gets First Glimpse of 2017 Mercedes F1 Engine
Valtteri Bottas paid his team-mates at Mercedes-AMG High Performance Powertrains a visit to get to know them a little better and see how the 2017 Mercedes-Benz Formula One engine is coming along…
The Sauber F1 Team and Interroll extend their partnership
The Sauber F1 Team is pleased to announce the extension of its partnership with Interroll. As a result, this time-tested, close partnership is now entering its sixth year. The Interroll Group is a worldwide leading producer of high-quality key products…
