Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
Five Ways To… look at Formula 1 cars
Paolo D’Alessio supplies various motorsport publications with articles and detailed technical drawings of Formula 1 cars. In 1993, he also founded an industrial design firm and since then has been producing watches, bikes, means of transport, helmets, sports glasses and…
Over the pond
Over the pond: it’s always a pleasure to talk to Bria Learst, CEO of QuintEvents. We take time to pick his brain about Formula 1 hospitality. Talking about QuintEvents’ hospitality, what is most important in your work today? Great…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
Engineers of the future
Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was launched. There were many reasons why I felt that such an organisation was long overdue, the primary one being a…
Circuit of arts
This September, as Singapore gears up for the Formula 1 race, Singapore Arts Circuit, a new player on the busy social calendar is looking to repurpose the fast cars and high-stakes glamour for a cause that combines motorsport and art.…
Could further hybrid development bring more manufacturers to F1?
Over the years we’ve seen many different car manufacturers come and go in Formula 1; Alfa Romeo, Maserati, Jaguar, Toyota and even Bugatti have made attempts to succeed at the pinnacle of motorsport, there are some that have fallen by wayside…
The hospitality station
The European part of the Formula 1 season sees both Red Bull Racing and Scuderia Toro Rosso setting up their headquarters in Red Bull’s own Energy Station, which welcomes F1 businesspeople, celebrities and other enthusiasts to enjoy some high-end racing. This spectacular…
Mercedes Media Day – BBQ Feature with Christian Danner
MERCEDES AMG PETRONAS Formula One™ Team driver Nico Rosberg knows how to barbecue a real German Bratwurst. But Germany’s TV expert Christian Danner in the Mercedes F1 W05 Hybrid (2014) is late for lunch!
Brembo Brake Facts 12 – Germany
The hardest braking point at Hockenheim lies ahead of turn 6. The Formula One drivers have to decelerate here by 263 km/h over just 141 metres within 1.49 seconds. 2,179 kilowatts of power are released in the process. The driver…
So much more than just a sport
By Natalia Langsdale | A true Formula 1 icon, global ambassador of the sport, knight in Red Bull’s armour, respected journalist, commentator and simply an all-around impressive personality, Mr David Coulthard is here with us to share his thoughts on…
Circuit Preview 2016 – Hungary
MERCEDES AMG PETRONAS Formula One™ Team driver Nico Rosberg, together with Chief Race Engineer Andrew Shovlin, discuss the challenges of the Budapest Grand Prix. Rosberg comments: “Thinking of the immense heat, I`m aware that this is the sort of race…
