Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The Strategy Behind… celebrity endorsements!
Over a 15-year period, Dominic Reilly generated over £250m in sponsorship revenues whilst working first for sports agencies and then as Head of Marketing at the Williams F1 Team. This time Dominic gives us his take on celebrity endorsements. …
THE END or another start?
By Claire Jane Earley Formula 1 is a notoriously prickly sport. Fans and followers alike will know that whilst teams, drivers, truckies and anybody who is anybody in F1 engage regularly with fans on social media (sometimes too regularly, as…
If I Ran F1: Tom Potter
A former racing driver himself, Tom has over 15 years of commercial experience in Formula 1, including 10 years responsible for Commercial Alliances at Williams F1. He is currently CEO of Rush Group – the sports and entertainment marketing specialists…
From 7 to 77
The Executive Director of Singapore GP, Michael Roche, the man who is responsible for the entertainment of a really impressive Formula 1 Grand Prix, chats to us about what kind of work goes into that. Entertainment is a very broad…
An inside job
On the 1st of July, I attended the MIA Summer Reception at the House of Lords. As you can imagine, it was a special event for me, being the 20th Anniversary of the business organisation that I founded, with a…
Knocking on the door of F1
Women are constantly moving forward in motorsports, and we are constantly coming back to this interesting topic. This time we sit down for a business talk with two impressive personalities – Elena Chatzikonstantinou, founder and CEO of THE CODE 20,…
A transitional phase
A transitional phase: Formula One, geography doesn’t have much of an impact on sponsorship. F1 truly is a global sport with common fan characteristics around the world. I’ll speak about that more in a moment. I also don’t believe…
The Germans
The overwhelming answer from most people if asked if motorsport has become more dangerous is a resounding “no”. The cars, the circuits, the helmets, the hazards and the medical facilities have all improved and the evolution of each of these…
Celebrating the city of motors
RM Auctions is delighted to announce recently added highlights for its 20th annual Michigan sale, July 26, in Plymouth. The firmly rooted Motor City sale, the official auction of the Concours d’Elegance of America at St. John’s, is a staple…
If I Ran F1: Alex Hint
Alex Hint, an author of the very creative book called ‘Will Google Buy Formula 1’, gives us his take on how things would be different if he had control of the whole sport. I would begin by pursuing the…
The Formula 1 view
Paddock magazine gets a chance to talk to Véronique Rousseau, Director of RC Concepts Monaco, an impressive company specialising in organising incentive and public relation events. We discuss the luxurious hospitality business and what exactly is it influenced by. …
F1 make some noise!
The proliferation of social media for everyone in F1 has meant it’s a lot more difficult to stand out from the crowd. Producing content is time-consuming and can be expensive. So, who’s getting it right? When Martini re-joined Formula…
