Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
One thing never changes in the business world
When Covid brought lockdown to the UK early in 2020, it introduced me to a new world of digital technology in the business world, as it did for people worldwide. I’d never imagined that one day I’d be delivering my…
Logistics, Formula 1 and Ferrari: The CEVA story
Double-headers, triple-headers, a record-breaking 23 race-calendar – the 2022 Formula 1 season is about to challenge the Formula 1 teams’ logistics departments like never before. As a consequence of the newly implemented cost cap, reducing costs and working as cost-effective…
My Race Day: Pierre Guyonnet-Dupérat
Communications Director of the French Grand Prix, Pierre Guyonnet-Dupérat shares his typical Sunday of a Formula 1 GP event. Pierre worked as a Deputy Media Delegate at FIA earlier and he is definitely a considerable person in Formula 1 when…
Salt and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo Racing ORLEN is adding Salt to the team’s growing family, as the Swiss telecommunications provider joins as partners to provide mobile services to the Formula One operations. Salt, a household name in Switzerland, will help the team…
Is Lawrence Stroll cash strapped?
News broke last month that Lawrence Stroll was selling his Canadian racetrack Le Circuit Mont-Tremblant. Stroll has owned the circuit which hosted the Canadian GP in 1968 and 1970 since 2000. He has invested in the 2.65-mile circuit including a…
2021 optimism required – In the Pit Lane
The 2021 season gets underway with a cracker but with it, all the uncertainty off the track in the Covid-19 world remains. Liberty Media may well have had a rebrand introducing a new logo and F1 theme written by Hollywood…
In The Pit Lane: Lawrence Stroll, rainmaker
Canadian billionaire businessman, part-owner of the Racing Point F1 Team and avid collector of vintage Ferraris Lawrence Stroll once again proves to be the consummate dealmaker with the announcement last week that Mercedes-AMG was involved in a new £1.3bn refinancing…
Formula E team CEO: “In challenging times people step up and that’s exactly what happened”
We talked to Dilbagh Gill, CEO & Team Principal of Mahindra Racing Formula E Team about a few very relevant matters. Dilbagh, how is Formula E as a sport dealing with the pandemic in general? When we arrived in Saudi Arabia in…
Honda’s top problems in Formula 1
Honda is leaving the Formula 1 world at the end of 2021 as their official main goal is to focus on Zero-Emission Technology. But it extended its IndyCar partnership until the end of this decade. By 2022, IndyCar will use…
What could Formula 1 learn from Le Mans
There are typically two kinds of automotive enthusiasts – those who watch Formula 1, and those who watch every other motorsport series. To be fair, it isn’t easy for a Formula 1 fan to switch to the more monotonous pace…
Lewis Hamilton: a champion living out of the bubble
Lewis Hamilton is the most known active and record-breaking Formula 1 driver, who in addition to six championship titles is soon going to have most Grand Prix wins to his name – more than Michael Schumacher’s 91 career victories. The…
F1 social media trends of 2020
With the Liberty Media arrival in 2017, the regulations for drivers regarding social media were amended, and Formula 1 took a step towards online progress, which resulted in an immediate spike in popularity. And for three years, Formula 1 has…
