Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Formula 1 2014 sponsorship roundup
A roundup of sponsorship: the 2014 season brought both good news and tough challenges for the sponsorship scene. It was great to see Martini back in Formula 1, but now there is pressure to eliminate alcohol sponsorships. Senior sponsorship execs…
The world he created
Bernard Charles Ecclestone has risen from a wannabe racer to Formula 1’s chief manager. But now it seems as if he is running out of road. To most people Bernie Ecclestone is not Formula 1’s chief promoter, to them,…
Money, Egos & Speed: The tide is turning
The tide is turning: I recently watched a most enjoyable programme on the Sky F1 channel. It was Brunswick Film’s “Review of the 1971 F1 World Championship” and what amazing memories it brought back, watching so many famous names battling…
If I Ran F1: Jay Beever
When we approached Jay Beever, Vice President, Interior Design and Brand Imaging of Embraer Executive Jets about the “If I Ran F1” feature, we thought we would get the usual: thoughts on how Jay would run the whole sport if…
Formula 1 fans in America – should sponsors target them?
As we just passed the US Grand Prix, it might be very useful to have a look at the profile of American Formula 1 fans and compare that to fans from other global regions. Yes, there are a lot of…
Five Ways To… maximise your F1 sponsorship
The captain of GP Management, mister Jonny Dodge, gives us five tips on how to get the absolute maximum from your Formula 1 sponsorship. Unique hospitality Diversify what hospitality you offer – the greater need to impress guests means more creative…
No loitering, begging or soliciting allowed
Formula 1 is in a deep crisis. With two teams collapsing and the midfielders threatening to boycott the series, the grid is left with just 18 cars at the end of the 2014 season. A sad record for a sport…
Money, Egos & Speed – Focused strategies
In last year’s October edition of the Paddock magazine, I described what an amazing event the Goodwood Revival has become. Living literally a few hundred meters from the boundary fence of the Goodwood circuit, it was no hardship to head…
At the pinnacle of the pinnacle
No living soul could argue that Yas Marina Circuit is the United Arab Emirates’ most exciting sporting and entertainment venue. Located on Yas Island, Abu Dhabi, the circuit is the home of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND…
Marketing after party
We sit down for an after-the-USA-GP chat with Ginger Leigh, Executive Producer and Marketing Director of Formula VIP Events, a company providing luxury and high octane entertainment surrounding races in Austin. 2014 The USA Grand Prix and the “Blu at…
Race follows spectators
If you haven’t heard of Geobrugg, there is a lot to discover. The Swiss company is the global leader in the supply of safety nets and meshes made of high-tensile steel wire. Many years of experience and intensive collaboration with…
The right spirit?
Marco Mattiacci was the brain of Ferrari’s business in America when he was suddenly called home to save the Scuderia from more disaster in Formula 1. After seven months, on November 24th, he was replaced by Maurizio Arrivabene, so PADDOCK…
