Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
If I Ran F1: Mark Blundell
Founder & CEO of MB Partners, former F1 driver, Le Mans 24 winner, IndyCar winner and former ITV F1 TV Presenter Mark Blundell gives us a taste of how would the Formula 1 world look like if he ran it.…
2015 season preview – sponsorship
That eternal equation – is the income greater than the outgo? It’s a timely question as we approach the new season, and sponsorship is certainly one of the main revenue streams for Formula 1 teams. Who has been successful in…
Ensuring financial health
Ensuring financial health: KBS Communications is a UAE-based marketing and communications firm that specializes in projecting UAE national values onto a global audience. Managed by one of the most experienced and respected local operators Kawthar Bin Sulayem, the company guarantees…
If I Ran F1: Jerry Priddle
Jerry Priddle has worked in Canadian motorsports for 30 years. He handled PR and marketing for the Toronto and Vancouver Indys during the CART era and the Grand Prix of Canada in the early 1990s. He was part of the…
We can learn a lot from Hollywood
2014 was a spectacular motorsport season. The arrival of hybrid engines in F1, a thrilling duel between the Formula 1 world championship contenders Nico Rosberg and Lewis Hamilton, a spectacular WEC season which saw Porsche’s return and Toyota’s first triumph,…
We are a completely new product
Different Formula, new phenomenon, but will we have same old games? Let’s find out by sitting down for a chat with Lars Stegelmann, who is the Global Head of Commercial at FIA’s new Formula E racing category. Mr. Stegelmann, Formula…
“That’s an experience you can’t buy!”
More than once I’ve heard hospitality guests of a Formula 1 event say something like “that’s an experience you can’t buy!” Indeed there are few things that compare with the quality and excitement of attending a Formula 1 race as…
The toothless ruler?
The toothless ruler: FIA President Jean Todt has an impressive record in motorsport to his name. However, he seems powerless in his battle for saving Formula 1. Jean Todt was born a doctor’s son in France’s Auvergne region in…
My Race Day: Laurence Cellario
Director of Incentive Concept, a marvellous Formula 1 hospitality company in Monaco, Laurence Cellario, gives us a taste of how her usual race day looks like. Waking up during a GP weekend is almost a treat, as we sometimes do…
The Strategy Behind… being a partner of Ferrari
Shell has a truly impressive history of “fueling” Formula 1. Either it’s being a partner with Ferrari or the general involvement in the sport, this company is definitely a huge part of the circus. We have Kai-Uwe Witterstein, Global Sponsorship…
How to crowdfund an F1 team
You’ve probably heard about Project Brabham, and if you didn’t, we’re sure you will. It’s a bold new approach for racing that makes motorsport more accessible, more transparent and more engaging to fans. Above all this, it allows a team…
BIG time for BIC
Over the last 10 years, Bahrain International Circuit (BIC) has made the transition from being the first regional venue to host major international motorsport events to becoming one of the most established and valuable circuits on the FIA Formula 1…
