Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Refining ideas of the past
Refining ideas of the past: a friend was intrigued with the words “splendidly boring” that I used in a recent communication and this led on to a conversation about the use of words in the highly regulated game of insurance.…
How I Spend It: Dominic Reilly
Dominic Reilly worked in Formula 1 for fifteen years raising sponsorship for several teams and ultimately becoming Head of Marketing at Williams F1. In 2013 he launched his own eponymous brand of luxury travel accessories and is now a sponsor…
In close cooperation
In close cooperation: Sergey Vorobyev, Deputy General Manager at OJSC “Center “Omega”, in charge of the 2014 FORMULA 1 RUSSIAN GRAND PRIX, personally takes us through their current business affairs. The start line Preparations are on schedule and we…
Women of motorsport
If there’s one question that’s guaranteed to stir up controversy amongst motor racing folk it’s that on-going poser as to whether or not a woman will ultimately win an F1 World Championship Grand Prix. Now before you even start hitting…
Mr. Mercedes
The Silver Arrows have enjoyed a brilliant start into the new F1 season. F1 legend Niki Lauda is the man pulling the strings. Niki Lauda has seen it all – he gave his F1 debut at his Austrian home…
When in Bahrain…
I’ve just returned from an interesting visit to Bahrain. As I mentioned in an earlier edition, my primary reason for my being there was to run a two-day sponsorship acquisition training programme for members of the Bahrain Olympic Committee. The…
Fighting the bull
Toto Wolff was taken in by Mercedes chairman Niki Lauda to run the German marque’s Formula 1 team and snatch the title away from rivals Red Bull Racing. Toto Wolff is walking through the Paddock wearing a white shirt,…
Reflection of the lifestyle
There is something about this word that makes me squirm slightly, but that is probably because I always instantly picture one of these pretentious glossy magazines extolling a life (surely) everyone has consisting of luxury yachts, private planes, exotic cars…
National development
Aluminium Bahrain B.S.C (Alba) is one of the largest and modern aluminium smelters in the world – is renowned for its premium grade aluminium products, technological strength and innovative policies, strict environmental guidelines and high track record for safety. Established…
The world after Bernie
All good things come to an end and one day sooner rather than later Bernie Ecclestone will be forced to surrender his position at the helm of Formula 1. Ecclestone is indeed very active for his age, but he cannot…
If I Ran F1, I would steal from other sports!
Other sports have much to teach Formula 1. Let’s see what we might learn if we were to lift our petrol heads above the parapet that surrounds our strangely old-fashioned pastime. Scot Garrett, the Managing Partner at Pangaea Creative, believes…
Making drivers famous
Ignacio de Villota, one of the members of the famous de Villota racing family, provides PR for all the drivers at Emilio de Villota MOTORSPORT. We sat down with Ignacio and he told us the main things that currently have…
