Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
The Ferrari-Kaspersky combo
The technical partnership between Ferrari F1 and Kaspersky has been fundamental in establishing Kaspersky Lab as one of the most progressive though leaders in the field of cyber security in the automotive industry. I sat down with Chief Sales Officer…
Revolution?
Are we entering a revolution of Formula 1? With Liberty Media making the first of two transactions to acquire Formula 1 – subject to regulatory approval – could we be on the brink of a revolution or just an evolution?…
The pit lane walk
By Lyn Leong | Pit lane walk – a term that many race-goers, fans, staff are all too familiar with. To many, it is just a walk down the pit lane to get “up close and personal” with their favourite…
If I Ran F1: Toby Vintcent
Toby Vintcent is the author of a series of thrillers set in the world of Formula 1; glowing endorsements for Driven have come from Murray Walker, Max Mosley and the London Evening Standard, while Crash – in addition to its…
The infinite academy
The INFINITI Academy is INFINITI’s global search for some of the best young engineers in the world to work across automotive and Formula 1, on a 12-month unique training program. Now in its third successive year, the academy provides a…
Luxury Properties: Germany
By Silvio Pagliani | Recent figures on the luxury property market from LuxuryEstate.com confirm that Germany is attracting a lot of interest from global investors. The luxury property platform has found that of all the cities in Germany, Berlin and…
Why offline is hot again
For people living in Europe and specifically France, August was the month of vacation. It is that time of the year when you get to turn on the “out of office” automated email and take time to lay back, relax…
Secrets of communication
iSportconnect is one of the world’s leading sports business networks with over 23,000 members worldwide and the network is growing. Everyone in the network is a bona fide senior sports business executive, this is not open to the public. The…
Cars and corks: the Mumm story
By Bunmi Ade | On the 3rd of July 2016, Swiss driver Sebastian Buemi was crowned champion of the second season of all-electric FIA Formula E championship and he celebrated on the podium with his team and the official champagne…
Flying silver
It’s about time we came back for a talk to the president and CEO, co-founder of Silver Air, Mr Jason Middleton. His company is almost redefining owner advocacy in private aviation management, having a totally new approach on working with…
Increasing roles
Vintage car sprint and hill climber during the weekends and Formula 1 partnership guru during the workweek, Sadie Wigglesworth set up her brand partnership consultancy, Hatfits, in 2013. We’ve decided to talk to Sadie about her time in Formula 1…
