Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Puma and the bull
Let’s take a closer look at how the relationship between Red Bull Racing and PUMA is developing in 2017. In 2015 Red Bull Racing signed a long-term deal with PUMA, one of the world’s leading sports brands. For over 65 years,…
The new old era?
The new old era: never before had Formula 1 lived such a hectic pre-season. But will 2017 really bring substantial changes or will it just be another year of moving things around? Days after winning a championship, Nico Rosberg…
Top 10 sponsors Formula 1 should have
Thomas Maher is the chief editor and co-founder of FormulaSpy.com, a very interesting website focusing on Formula 1 and Formula E. Today Thomas shares his insights with us about the top 10 brands Formula 1 could add to the list…
Time for a level playing field
For me, the saddest comment of 2016 came from a newcomer Lance Stroll, telling us that Williams F1 had offered him a drive based on his talent. I have no doubt the lad sincerely believes this, but the reality is…
Moving On Up: Tatiana Calderón
Paddock Magazine is joined today by Tatiana Calderón, a Colombian professional racing driver who currently competes in the GP3 Series and has just signed a deal with Sauber F1 Team to become their official development driver for 2017. Full name:…
Date with Destiny
Bernard Charles Ecclestone turned 86 in October. For more than 40 years he has been at the top of Formula 1; calling the shots, single-handedly negotiating some very difficult patches that would have no doubt defeated others decades younger and…
A curve rather than a sharp turn
A curve rather than a sharp turn: we’re honoured to have Mr Erwin Bamps, CEO of a tremendous yacht and boat building company Gulf Craft with us again to talk about what 2017 might bring to the exclusive and luxurious…
The first 100 days
In the takeover of a business or change in political leadership the perceived success or failure can be defined by the strategy presented and actions taken in the first 100 days. What’s the situation in Formula 1? With the sale of…
Stephen Camp: “A combination of three would be ideal”
One of our most dedicated and liked contributors, Stephen Camp is a motorsport writer and blogger, always keeping things sharp with solid curiosity and motivation to deliver interesting Formula 1 material. This time we’ve decided to point the spotlight at…
Allan McNish: “What is Formula 1?”
Opportunities to interview respected and revered racing drivers are not that often, especially when their schedules are always packed with too many commitments. However, I just had the chance to interview Allan McNish on topics close to him and I…
Spanish GP: A European benchmark track
It’s a pleasure to sit down for an exclusive interview with the General Manager of Circuit de Barcelona-Catalunya, Mr Joan Fontseré. The Catalonian track has held the Formula 1 Spanish Grand Prix since 1991. Nevertheless, and after more than two decades…
Technical Musical Chairs and how RBR are emerging as early favourites
Technical Musical Chairs: since the chequered flag dropped in Abu Dhabi bringing to a close one of the most predictable seasons in recent Formula 1 history, the world of the sport seems to be making every effort to make up…
