Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Pininfarina: Looking forward
We sit down with Federico Viganò, General Manager at Pininfarina Shanghai, to speak of the famous company’s bonds with Formula E, Formula 1, designing racing cars and working in new markets. How would you describe your company’s current relationships within…
Pirelli: And the wheels keep turning
It’s always a treat to sit down with Paul Hembery, Pirelli’s Motorsport Director, the tyre manufacturer’s main Formula 1 man. This time we talk about the work done in the 2016 season of the sport, also on the technical innovations that…
Athletes, not just drivers
In Formula 1 or other series like GP2 and WEC, generally, many turn their attention to technical aspects. In fact, innovations – mechanical or aerodynamic – designed by engineers and installed on the cars, are the subject most addressed by the sports…
If I Ran F1: Ryan Werner
Experiential Marketing Manager at The Racers Group, Ryan Werner shows us how the world of Formula 1 would look if he ran it. Enjoy! The racing I started working in racing for the love of the art thanks to Formula…
Five Ways To… succeed in motorsport marketing.
By Stephanie Bürgler | Each and every team member at SpotOn Marketing, founded by Claudia Maur who grew up with motorsports and has been one of the few active female kart racers, is passionate about racing. That’s one part of…
If I Ran F1: Oksana Kossatchenko
Today we meet Oksana Kossatchenko, former Commercial Director of Caterham F1, now working with global sponsoring and branding, managing TV projects, organising sporting events and representing athletes. Oksana shares with the Paddock magazine her take on what would she do…
Five Ways To… turn drivers into stars
Tim Silvey heads up Crown Motorsport, a racing driver management company that forms part of the Crown Talent & Media Group. Apart from representing solid talents, in 2017 they will be launching an academy for younger drivers to benefit from…
Premium standards
Managing Director behind the astounding luxury brand Dom Reilly, our friend Tania Reilly writes for the Paddock magazine about the changes and updates in the global business of luxury goods and what it all still has to do with Formula 1.…
Five Ways To… get things done like a racer.
A motivational speaker, coach for management and sport leadership, owner of her own consulting company, Tina Thörner gives us five lessons that she has learned in the racing world for simply working better. Keep your body up to speed. Make…
My Race Day: Shaikh Salman, CEO of BIC
We’re thrilled to catch up with Shaikh Salman Bin Isa Al Khalifa, the CEO of Bahrain International Circuit. This time he shares how his typical Formula 1 race day looks like. As a race organiser, by the time you get to…
Raising the hypercar barrier
After a decade of production and four different variants, the Veyron would be decommissioned, having made its mark in the world of luxury performances vehicles, being the first to truly break the 400 km/h barrier in a production vehicle. But…
The Hackett dress code
“When customers ask me how old Hackett is, they are always surprised, believing that it was started by my father or even grandfather. Hackett is a brand that is truly British and has an authenticity and integrity that belies its…
