Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
MNTN and Alpine F1 Team sign a partnership agreement
Alpine F1 Team welcomes MNTN, the hardest-working software in television and a trailblazer in streaming TV advertising, as the official performance TV sponsor. The multi-year partnership kicks off at the Las Vegas Grand Prix this coming weekend and will extend…
Haas F1 Team partners with SafetyCulture for the Las Vegas Grand Prix
MoneyGram Haas F1 Team have partnered with global technology company SafetyCulture as the Official Race Partner in the Las Vegas Grand Prix. The team is excited and proud to partner with SafetyCulture, supporting our logistical feats behind one of…
NEFT Vodka and Scuderia AlphaTauri sign a partnership agreement
Scuderia AlphaTauri is pleased to announce a new Official Team Partner, NEFT Vodka. This long-term deal will break cover at the next round of the Formula 1 World Championship in Las Vegas from 16 to 18 November, when the NEFT…
ServiceNow and Aston Martin F1 Team announce a partnership agreement
Aston Martin F1 Team has announced ServiceNow, the leading digital workflow company making the world work better for everyone, as the team’s Official Intelligent Platform Partner. As the ‘team behind the team’, ServiceNow will streamline the AMR Technology Campus…
Early Contenders to Win the Las Vegas Grand Prix
It may only be the penultimate race of the F1 season, but the Las Vegas Grand Prix might be the most anticipated race of the season. The city of Las Vegas is pulling out all the stops, including a temporary…
American Express and Formula 1 sign a multi-year partnership
Today, American Express and Formula 1 announced a multi-year regional partnership that will make American Express the Official Payments Partner of F1 in the Americas, with races in Austin, Mexico City, São Paulo, Las Vegas, Miami, and Montreal. American Express…
Pedal Mafia and Aston Martin F1 Team sign a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) joins Pedal Mafia to pursue the world’s fastest cycling kit with a new Technical Collaboration performance collection. Headquartered in Perth, Western Australia, Pedal Mafia is famous for its premium Technical…
Pirelli and Formula 1 extend their partnership until 2027
Pirelli and Formula 1 have extended their partnership after Formula 1, and the FIA (Fédération Internationale de l’Automobile) accepted the Italian tyre firm’s offer for the three years from 2025 to 2027. There is also the additional option from the…
Fix Network and Alfa Romeo F1 Team annouce a new partnership
Alfa Romeo F1 Team Stake will expand its presence into the automotive sector as it unveils a new partnership with Fix Network, the global leader in the automotive aftermarket industry. The partnership will open up new avenues for Fix Network…
Volcan de mi Tierra Tequila named as a partner for the Las Vegas Grand Prix
Volcan de mi Tierra, a renowned name in the world of premium spirits, is thrilled to announce an exciting partnership with the Formula 1 Las Vegas Grand Prix, taking place November 16-18, 2023. To celebrate the inaugural Grand Prix…
Ferrari and Puma renew their partnership
Ferrari and PUMA, a sports apparel company, have signed a multi-year partnership extension and will enjoy greater visibility as a Premium Partner starting next year. In the coming years, PUMA will continue to be the licensing partner for Ferrari-branded products…
Xbox and Alpine F1 Team sign a partnership agreement
Xbox has joined forces with BWT Alpine F1 Team, with Xbox becoming the team’s Official Console Partner and PC Game Pass becoming an Official Partner. This multi-year deal expands the company into a brand-new sports category – the exciting world…
