Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
VAST Data and Williams Racing announce a partnership agreement
Williams Racing is proud to announce a new strategic partnership with VAST Data. VAST Data, which helps organisations unlock the full power of their data, joins Williams as an Official Partner and technology vendor for the 2024 season and beyond.…
Mercedes-AMG Petronas F1 Team & Lewis Hamilton to part ways
The Mercedes-AMG Petronas F1 Team and Lewis Hamilton will part ways at the end of the 2024 season. Lewis has activated a release option in the contract announced last August, and this season will, therefore, be his last driving for…
H. Moser & Cie. and Alpine sign a global partnership agreement
H. Moser & Cie. proudly announces its partnership with Alpine Motorsports, taking central stage as the First Global Partner of Alpine Motorsports. H. Moser & Cie. will be present across all of Alpine’s Motorsport programme, which includes the BWT Alpine…
CEVA Logistics and Ferrari extend their partnership
CEVA Logistics and Ferrari have signed a new multi-year agreement to continue providing all logistics services for Scuderia Ferrari’s cars and equipment during Grand Prix events, as well as for GT races and Ferrari Challenge events. This extension strengthens…
JCB and Aston Martin F1 Team renew their partnership agreement
JCB and Aston Martin Aramco Formula One Team are proud to announce the extension of their partnership ahead of the upcoming 2024 FIA Formula One World Championship. The two iconic British brands have enjoyed much success together since 2019, celebrating…
Bang & Olufsen and Ferrari renew their partnership
After sharing an exciting Formula 1 season, Bang & Olufsen and Ferrari announce the renewal of their partnership for the 2024 and 2025 seasons. Bang & Olufsen will again be featured on Ferrari’s SF-24 Formula 1 car with prominent…
Peroni Nastro Azzurro 0.0% and Ferrari sign a partnership agreement
Ferrari is proud to announce a new partnership with Peroni Nastro Azzurro 0.0%, the Italian super-premium beer brand owned by the Asahi Europe & International group. The multi-year collaboration thus brings together two major Italian brands, with Peroni Nastro Azzurro…
OMP and Aston Martin F1 Team sign a partnership agreement
OMP and Aston Martin Formula One Team are pleased to announce the start of a multi-year partnership in which the famous brand becomes the new official racewear supplier for the team. From the 2024 Formula One season, race drivers…
Shamir and Alpine F1 Team renew their partnership
Shamir and Alpine F1 Team are proud to announce a renewed partnership. Shamir Optical Industry has become an Optical Performance Partner. The extended multi-year collaboration marks a continued commitment from both Alpine and Shamir following four years of successful partnership…
Visa and Red Bull Formula One Teams Announce Global Partnership
The Formula One grid is charging into the 2024 season with a new look and new support. Yesterday, Visa and Red Bull F1 Teams announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red…
Madrid to join Formula 1 calendar from 2026
Formula 1 announced yesterday that the Spanish Grand Prix will be held in Madrid from 2026 to 2035, inclusive. This follows an agreement with IFEMA MADRID to bring a brand-new circuit to the Spanish capital, which will incorporate both street…
Estrella Galicia 0,0 and McLaren Racing sign a new partnership agreement
McLaren Racing today announced Estrella Galicia 0,0, a family-owned and independent Spanish beer brand, as the Official Beer Partner of the McLaren Formula 1 Team for the 2024 season and beyond. The multi-year partnership sees the return of Estrella…
