Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Ayao Komatsu replaces Guenther Steiner as Haas F1 Team Principal
MoneyGram Haas F1 Team has appointed Ayao Komatsu as its new Team Principal, with Guenther Steiner departing the organization with immediate effect, having led its operations for the past decade. Komatsu, promoted from his role as Director of Engineering, has…
Luminar and Mercedes-AMG F1 Team sign a partnership agreement
Leading global automotive technology company Luminar and the Mercedes-AMG Petronas F1 Team today announced a new strategic collaboration that will leverage Luminar’s existing development work with Mercedes-Benz to integrate Luminar’s technology into the Official FIA F1 Safety Car with that…
Stake F1 Team unveils a new identity for 2024 and 2025
There will be a new, fresh brand on the grid as the Stake F1 Team makes its debut at the beginning of the 2024 season. Stake, the world’s leading betting, entertainment and lifestyle brand, will become the team’s exclusive Title…
Aramco and Aston Martin F1 Team extend their partnership
Aramco and Aston Martin Formula One team announce a long-term extension of their partnership. From 1 January 2024, the Silverstone-based team will be known as the Aston Martin Aramco Formula One Team. From 2026, Aramco intends to provide best-in-class…
Kick.com secure Sauber Motorsport chassis naming rights for 2024 and 2025
Australian streaming platform Kick.com acquires naming rights to chassis for 2024 and 2025 seasons. Sauber Motorsport announced that its current Major Partner, Kick.com, the innovative, community-driven streaming platform, has acquired the naming rights to the chassis of next year’s…
Lewis Hamilton celebrates STEM Academy success at the Mulberry Schools Trust
Lewis Hamilton paid a special visit to students from the team’s Mulberry STEM Academy at the Mulberry School for Girls in East London on Tuesday. Seven-time World Champion Lewis Hamilton visited the Mulberry School for Girls in Tower Hamlets,…
New Era and Haas F1 Team sign a partnership agreement
New Era and Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, are delighted to announce a new long-term partnership with the world’s leading headwear and lifestyle brand. The American brand has been…
SAP and Mercedes-AMG Petronas F1 Team announce a multi-year partnership
SAP announced a multi-year partnership with the Mercedes-AMG Petronas F1 Team starting in 2024. As the Official Team Partner, SAP is teaming up with the Mercedes-AMG Petronas F1 Team to accelerate operational efficiency and unlock new data insights to deliver…
McLaren Racing and Udemy announce a partnership agreement
McLaren Racing and Udemy (Nasdaq: UDMY) announced a multi-year partnership spanning the complete McLaren physical racing portfolio. In a first-of-its-kind collaboration, Udemy, a leading online skills marketplace and learning platform, will become the Official Learning and Skills Partner of McLaren…
WhatsApp and Mercedes -AMG F1 Team launch a new partnership
WhatsApp and Mercedes-AMG Petronas F1 Team are forming a multi-year partnership that will take fans into the heart of the action with the eight-time World Champions. With the privacy and security provided by WhatsApp, team followers will be given exclusive…
Play’n GO and Haas F1 Team announce a multi-year partnership
Haas F1 Team is delighted to announce a new partnership with Play’n GO, a global leader in supplying entertainment to the casino industry, ahead of the inaugural Las Vegas Grand Prix on November 18. The Swedish company will activate…
Tag Heuer and Red Bull Racing extend their partnership
The revving engines of the Vegas Grand Prix set the stage for a crucial moment in the world of Formula 1. Tag Heuer and Red Bull Racing are delighted to announce the renewal of their enduring partnership. Since its…
