Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Amazon Music becomes an official streaming partner of Alpine F1 Team
Amazon Music strengthens its relationship with Renault Group, becoming the first music streaming service to collaborate with an F1 Team. BWT Alpine F1 Team is proud to announce Amazon Music as the official music streaming sponsor of the team. This…
2024 Formula 1 calendar is announced
F1 has announced the 2024 Formula 1 calendar, approved by the World Motor Sport Council. The calendar features 24 races, beginning in Bahrain on March 2 and finishing in Abu Dhabi on December 8. Formula 1 has made clear its…
Catawiki and Scuderia AlphaTauri launch an auction
Scuderia AlphaTauri and Catawiki, the leading online marketplace for unique objects, are pleased to announce an unprecedented partnership, offering all fans the opportunity to own a piece of Formula 1 history. A series of five online auctions will be…
Alexander Rossi brings valuable experience to McLaren
Alexander Rossi is one of the most recognizable names in racing circles, with the 31-year-old having achieved a whole lot behind the wheel to date. The California native joined the Arrow McLaren IndyCar Team for the 2023 season last June…
Halo and McLaren Racing announce a partnership agreement
The partnership will support the McLaren F1 Team in enhancing its productivity through Halo’s industry-leading IT service management platform, Halo ITSM. McLaren Racing today announced Halo, the fastest-growing IT Service Management (ITSM) and Professional Services Automation (PSA) software provider,…
stichd and Aston Martin F1 Team sign a merchandise agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) is proud to announce that stichd will become the team’s Official Merchandise Partner from 2024. The long-term agreement with stichd, part of the PUMA Group, will see the company take on…
Sui joins Red Bull Racing as Official Blockchain Partner
Oracle Red Bull Racing is taking its connection with fans worldwide to the next level by announcing that the Team has entered a multi-year partnership with innovative software company Mysten Labs to build on Sui, which will become the Team’s Official Blockchain…
Heineken and Formula 1 extend their global pertnership deal
Formula 1 has today announced the extension of its Global Partnership with Heineken following seven years of successful collaboration between the two global brands. Since 2016, Heineken has played a vital role in celebrating and amplifying the spectacle of Formula…
MGM Resorts International and Haas F1 Team sign a partnership agreement
MoneyGram Haas F1 Team is delighted to announce a new partnership with MGM Resorts International, the global entertainment company’s first collaboration with a Formula 1 team. The partnership will see MGM Resorts International branding on the steering wheel of the…
Aioka and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team Stake will add to the range of unique experiences offered to their guests alongside events of the 2023 Formula One season, as the team names Aioka its Global Concierge Supplier. Having operated in the events industry,…
2023 Formula 1 Monaco Grand Prix highlights
Max Verstappen kept Red Bull’s 2023 winning record intact by overcoming a rain shower – and the chaos that ensued – in the closing stages of the 2023 Formula 1 Monaco Grand Prix, leading home Aston Martin rival Fernando…
Deloitte and McLaren Racing announce a multi-year partnership extension
McLaren Racing announced a multi-year extension to its partnership with Deloitte, continuing as the Official Transformation Partner of the McLaren Formula 1 Team from the 2023 season. Since 2020, Deloitte and McLaren have been working closely to help enhance…
