Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
JCB and Aston Martin F1 Team renew their partnership agreement
JCB and Aston Martin Aramco Formula One Team are proud to announce the extension of their partnership ahead of the upcoming 2024 FIA Formula One World Championship. The two iconic British brands have enjoyed much success together since 2019, celebrating…
Bang & Olufsen and Ferrari renew their partnership
After sharing an exciting Formula 1 season, Bang & Olufsen and Ferrari announce the renewal of their partnership for the 2024 and 2025 seasons. Bang & Olufsen will again be featured on Ferrari’s SF-24 Formula 1 car with prominent…
Peroni Nastro Azzurro 0.0% and Ferrari sign a partnership agreement
Ferrari is proud to announce a new partnership with Peroni Nastro Azzurro 0.0%, the Italian super-premium beer brand owned by the Asahi Europe & International group. The multi-year collaboration thus brings together two major Italian brands, with Peroni Nastro Azzurro…
OMP and Aston Martin F1 Team sign a partnership agreement
OMP and Aston Martin Formula One Team are pleased to announce the start of a multi-year partnership in which the famous brand becomes the new official racewear supplier for the team. From the 2024 Formula One season, race drivers…
Shamir and Alpine F1 Team renew their partnership
Shamir and Alpine F1 Team are proud to announce a renewed partnership. Shamir Optical Industry has become an Optical Performance Partner. The extended multi-year collaboration marks a continued commitment from both Alpine and Shamir following four years of successful partnership…
Visa and Red Bull Formula One Teams Announce Global Partnership
The Formula One grid is charging into the 2024 season with a new look and new support. Yesterday, Visa and Red Bull F1 Teams announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red…
Estrella Galicia 0,0 and McLaren Racing sign a new partnership agreement
McLaren Racing today announced Estrella Galicia 0,0, a family-owned and independent Spanish beer brand, as the Official Beer Partner of the McLaren Formula 1 Team for the 2024 season and beyond. The multi-year partnership sees the return of Estrella…
Ayao Komatsu replaces Guenther Steiner as Haas F1 Team Principal
MoneyGram Haas F1 Team has appointed Ayao Komatsu as its new Team Principal, with Guenther Steiner departing the organization with immediate effect, having led its operations for the past decade. Komatsu, promoted from his role as Director of Engineering, has…
Luminar and Mercedes-AMG F1 Team sign a partnership agreement
Leading global automotive technology company Luminar and the Mercedes-AMG Petronas F1 Team today announced a new strategic collaboration that will leverage Luminar’s existing development work with Mercedes-Benz to integrate Luminar’s technology into the Official FIA F1 Safety Car with that…
Stake F1 Team unveils a new identity for 2024 and 2025
There will be a new, fresh brand on the grid as the Stake F1 Team makes its debut at the beginning of the 2024 season. Stake, the world’s leading betting, entertainment and lifestyle brand, will become the team’s exclusive Title…
Aramco and Aston Martin F1 Team extend their partnership
Aramco and Aston Martin Formula One team announce a long-term extension of their partnership. From 1 January 2024, the Silverstone-based team will be known as the Aston Martin Aramco Formula One Team. From 2026, Aramco intends to provide best-in-class…
Kick.com secure Sauber Motorsport chassis naming rights for 2024 and 2025
Australian streaming platform Kick.com acquires naming rights to chassis for 2024 and 2025 seasons. Sauber Motorsport announced that its current Major Partner, Kick.com, the innovative, community-driven streaming platform, has acquired the naming rights to the chassis of next year’s…
