Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
FIA and AlphaTauri sign a partnership agreement
In the first partnership of its kind, the FIA and AlphaTauri joined forces, welcoming them as their official clothing partner. Over this significant three-year partnership, AlphaTauri will equip all FIA staff with clothing and accessories, redefining how style and…
Sunoco and Energy Transfer sign a partnership agreement with Stake F1 Team
Stake F1 Team Kick Sauber will tap into the heritage and history of one of the most legendary brands in motorsport as the team proudly launches a new partnership with Sunoco and Energy Transfer, its parent company. Sunoco is…
DP World and McLaren Racing announce their partnership expansion
DP World and McLaren Racing announced a partnership expansion, which will see the global supply chain company featured on the McLaren MCL38’s dynamic branding panels throughout the 2024 season. The partnership between DP World and McLaren began in 2023,…
Hilton and McLaren F1 Team extend their partnership
Hilton and McLaren Racing announced an extension to their partnership yesterday. Hilton, the leading hospitality company, continues as the Global Hotel Partner of the McLaren Formula 1 Team. The multi-year extension will celebrate the partnership’s 20th anniversary in 2025, making…
SentinelOne and Aston Martin F1 Team extend their partnership
SentinelOne and Aston Martin Aramco Formula One Team extended their collaboration. SentinelOne becomes an Official Cybersecurity Partner, leveraging AI-powered solutions to run securely on and off track. In 2021, the Aston Martin Aramco Formula One Team returned to Formula…
Celsius and Scuderia Ferrari sign a partnership agreement
Celsius and Scuderia Ferrari announced a global, multi-year, exclusive partnership, naming Celsius a Scuderia Ferrari Team Partner and the official energy drink of the Formula 1 racing team. Continuing with the 2024 season, Celsius will energize the Scuderia Ferrari garage…
ManpowerGroup and Scuderia Ferrari renew their partnership
ManpowerGroup and Scuderia Ferrari are pleased to announce that they have renewed their partnership ahead of the 2024 Formula 1 season. ManpowerGroup is a world leader in innovative workforce solutions that help companies grow in an ever-changing world of work…
McLaren Racing and Dropbox announce a new partnership
McLaren Racing and Dropbox announced a new partnership. Dropbox will become the Official Technology Partner of the McLaren Formula 1 Team for the 2024 season and beyond. The multi-year partnership marks Dropbox’s first entry into the sport. It helps…
Regent Seven Seas Cruises and Aston Martin sign a partnership agreement
Regent Seven Seas Cruises, the world’s leading luxury ocean cruise line, announces a landmark partnership with the iconic Aston Martin Aramco Formula One Team, becoming the team’s first official Global Cruise Line Partner. As part of the partnership, Regent…
HUGO and Visa Cash App RB F1 Team announce a new partnership
HUGO and Visa Cash App RB Formula One Team are thrilled to announce a new partnership starting this season. This collaboration positions HUGO as the team’s Official Apparel Partner, an unparalleled opportunity for the brand to leverage the global appeal…
FT and Aston Martin sign a partnership agreement
The Financial Times, one of the leading business news organisations, and the Aston Martin F1 Team are proud to announce a new partnership. The strategic collaboration will deliver shared value for the two British brands, which boast a rich…
Girard-Perregaux and Aston Martin renew their partnership
Girard-Perregaux and Aston Martin celebrate a three-year association, five exclusive limited-edition watches and the beginning of a new cycle of creative collaboration on and off track. The Aston Martin Aramco Formula One Team is pleased to announce the renewal…
