Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
McLaren Racing and BAT extend their partnership
McLaren Racing and BAT announced a multi-year partnership extension. From this season, BAT will continue as the Official Principal Partner of the McLaren Formula 1 Team. BAT is a leading multi-national consumer goods business that has partnered with the…
Jumeirah Group and Williams Racing extend their partnership
Jumeirah Group and Williams Racing have extended their partnership. Jumeirah is a global luxury hospitality company and member of Dubai Holding. The move builds on the successful collaboration between the two brands established last year to reach new global audiences…
Playseat and Formula 1 announce a multi-year partnership
Today, Playseat and Formula 1 announced a new multi-year partnership. Playseat, a leading racing simulator brand, will produce exclusive and bespoke F1-licensed racing products for gamers and sim racers to enjoy. Applying over two decades of experience, Playseat will develop…
Castore and Red Bull Racing sign a record-breaking partnership agreement
Precision performance sportswear brand Castore and Red Bull Racing announce their long-term partnership extension. The new agreement is the longest-ever apparel partnership in Formula 1 in terms of longevity and value. The expanded collaboration includes Red Bull Racing and the…
Memento Exclusives and Aston Martin F1 Team to launch race simulators
Memento Exclusives and Aston Martin Aramco Formula One Team will collaborate to launch limited edition simulators that are available for fans to purchase. Memento Exclusives and Aston Martin Aramco Formula One Team have teamed up to offer state-of-the-art AMR24…
Ansys and Red Bull Racing renew their partnership
Ansys and Red Bull Racing renewed their partnership for three years to remain the world’s most competitive Formula 1 (F1) team. Oracle Red Bull Racing will continue harnessing the power of Ansys technology to improve aerodynamics, manage material data, and…
Scuderia Ferrari and Harman Automotive extend their partnership
Scuderia Ferrari and Harman Automotive are pleased to announce the renewal of their agreement. Technology partnership grows as Ferrari will become the first automaker to bring Harman’s in-cabin monitoring system to market in its next-generation road cars. Harman, an…
Zero Petroleum and Stake F1 Team KICK Sauber sign a partnership agreement
Stake F1 Team KICK Sauber will take another step towards a cleaner future by announcing a new partnership with Zero Petroleum, the leading producer of carbon-neutral synthetic fuel made from just air and water. Using carbon dioxide from the…
DHL and Formula 1 renew their partnership
DHL and Formula 1 have agreed on a multi-year extension that will see DHL, the world-leading logistics company, maintain its position as the longest-standing Global Partner of F1. The extended commitment is a testament to the unprecedented growth that F1…
McLaren Racing and TUMI extend their partnership
McLaren Racing and TUMI announced an expansion of their multi-year partnership into McLaren’s Extreme E and esports teams. The global lifestyle and luxury travel brand will become the Official Luggage Partner of the NEOM McLaren Extreme E Team and McLaren…
McLaren Racing and Google extend their partnership
McLaren Racing and Google today announced the expansion of their partnership. Google will continue as the Official Primary Partner of the McLaren Formula 1 Team and an Official Partner of the NEOM McLaren Extreme E Team. The partnership will…
Alpine Motorsports and Businessolver sign a partnership agreement
Alpine Motorsports and Businessolver announced a multi-year partnership. Businessolver is a leading provider of employee benefits and human resources (HR) technology. Aligned by the shared values of people-centred innovation, the two organizations are entering new territory as the only such…
