Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Marketing after party
We sit down for an after-the-USA-GP chat with Ginger Leigh, Executive Producer and Marketing Director of Formula VIP Events, a company providing luxury and high octane entertainment surrounding races in Austin. 2014 The USA Grand Prix and the “Blu at…
Race follows spectators
If you haven’t heard of Geobrugg, there is a lot to discover. The Swiss company is the global leader in the supply of safety nets and meshes made of high-tensile steel wire. Many years of experience and intensive collaboration with…
Driver In Focus: Valtteri Bottas
Paddock magazine investigates the past and present of Valtteri Bottas, a driver who has everyone’s eyes on him this season. Valtteri Bottas began his career racing karts at the age of six. Over the next decade, he amassed countless…
Charity Box: Leg it!
RunThatTrack is a very interesting concept, focusing on Formula 1, charity and, well, running. The concept was conceived over a few drinks at a bar during the 2009 Formula 1 season. Several events and bars later the idea had…
Car Review: “1 of 1”
Paddock magazine sniffs the seats and opens the hood of the new 2015 Bugatti Veyron 16.4 Grand Sport Vitesse, which is the fastest roadster on our planet. This particular model in the images is called “1 of 1”. The…
Blast From The Past: How far back was 2009?
Blast from the past: Paddock magazine relives the first ever Formula 1 Grand Prix in Abu Dhabi. The 2009 Abu Dhabi Grand Prix (formally the Etihad Airways Abu Dhabi Grand Prix) was the seventeenth and final Formula 1 motor…
The grip
Firstly, just what exactly is Roadgrip? Today it’s a global organisation with roots in road and surface preparation for the aviation industry, experienced in delivering time-critical projects under the constraints of international contracting. The inventive team takes care of complete…
If I Ran F1: Mark Hughes
This man has been responsible for setting up and operating several of the newer Formula 1 tracks in the emerging markets. Previously Operations Director in Bahrain, Abu Dhabi and VP – Operations in India, Mark Hughes has set up his…
My Fantasy F1 Team: Martin Whitaker
The head of Sportique 88, a solid and boutique sports and business advisory consultancy, mister Martin Whitaker, shares his very own Formula 1 fantasy set with the Paddock magazine. The car I am going to go purely on aesthetics…
The Strategy Behind… WOWing the world
Red Bull has a history of surprising us with spectacular events like throwing a person into the atmosphere or doing sky-high F1-car doughnuts in Dubai. Obviously, this is a big part of why so many people love the brand and…
