Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
The Sochi roulette
The Formula 1 folk is focused on a particular Grand Prix this year – everyone is curious whether Sochi GP will live up to the hopes and become a success like Singapore GP did. Sergey Vorobyev, Deputy General Manager at…
Blast From The Past: first Japanese Grand Prix
Paddock magazine relives the first-ever Formula 1 Grand Prix in Japan. The 1976 World Championship was to be decided at the Mount Fuji circuit, with Niki Lauda just three points ahead of James Hunt after a season full of…
How to meet sport executives?
CEO and Founder of a very particular company iSportconnect, Mr Sree Varma, guides us through the steps of making sports executives start new business relationships with one another. What’s underneath it all I came up with the idea for iSportconnect…
Where Are They Now: Peter Windsor
We take a short glance at the career of a journalist and businessman who came very close to creating an American Formula 1 team in 2010 – Peter Windsor. Peter David Windsor was the Sporting Director of the US F1…
Atlantis 44 by Azimut Yachts
You couldn’t ask for more: the new Azimut Atlantis 44 is destined to be the new standard-setter for its class. Bold and sporty on the outside, cool and refined on the inside, the latest Atlantis Collection offering is unadulterated…
If I Ran F1: Jonny Dodge
Events & travel entrepreneur, investor, CEO of GP Management and part-time adventurer Jonny Dodge gives us his take on how things would be different if he had the steering wheel of the whole sport. Needless to say, Formula 1…
Where Are They Now: Jarno Trulli
Jarno Trulli is not your ‘typical Italian’: he arrives early for appointments; does not care for football, claiming he did not even support Italy in World Cups; and he even has a Finnish name – he is called Jarno after…
The Strategy Behind… travelling as an F1 team
For most Formula 1 people, the race calendar is a pulsing reminder of the various Grand Prix destinations they have to visit every year. Franco Massaro, Race Team Co-Ordinator at Sahara Force India, shows us just how complicated and carefully…
Entertain, excite and engage
Podium Lounge have been hosting their celebrity focused Formula 1 track-side event in Singapore since 2009 at The Ritz-Carlton, Millenia and only recently expanded their brand to include Abu Dhabi (Yas Viceroy Hotel), Melbourne (Ms Collins) and Monaco (Zelo’s at…
Clubbing on a yacht
The key to all exclusive My Yacht Group events and the phenomenal success of this venture at the Austin F1 Grand Prix is simply wonderful and terribly loyal clients. It was actually their requests that influenced Nicholas Frankl to found…
