Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
The Ares Atelier 2in1: beauty and the beast
The ARES Atelier has given the most powerful Rolls-Royce ever built a subtle aesthetic and technical upgrade. The overall design language has been refreshed with a clear sporty edge whilst still retaining the indisputable elegance of the Rolls-Royce Wraith. Paddock…
How to crowdfund an F1 team
You’ve probably heard about Project Brabham, and if you didn’t, we’re sure you will. It’s a bold new approach for racing that makes motorsport more accessible, more transparent and more engaging to fans. Above all this, it allows a team…
Where Are They Now: Eddie Irvine
We take a glance at the career of Eddie Irvine, a British racing driver from Northern Ireland. He was the runner-up in the 1999 Formula 1 World Drivers’ Championship, driving for Ferrari. He first drove in Formula 1 with the…
Hunger for high-end racing
Hunger for racing: we sit down with Maria Serrat, Formula 1 Reporter at Movistar Fusión TV, to talk about how to talk about Formula 1. The absolute musts What’s most important today in my work? Well, being quick, of…
Still up for grabs!
Still up for grabs: in 1992 Michael Schumacher raced to his first-ever podium finish, taking third place in what was to become the last ever Mexican Grand Prix – until 2015, of course. The car that took him there, the…
If I Ran F1: Jay Beever
When we approached Jay Beever, Vice President, Interior Design and Brand Imaging of Embraer Executive Jets about the “If I Ran F1” feature, we thought we would get the usual: thoughts on how Jay would run the whole sport if…
Five Ways To… maximise your F1 sponsorship
The captain of GP Management, mister Jonny Dodge, gives us five tips on how to get the absolute maximum from your Formula 1 sponsorship. Unique hospitality Diversify what hospitality you offer – the greater need to impress guests means more creative…
At the pinnacle of the pinnacle
No living soul could argue that Yas Marina Circuit is the United Arab Emirates’ most exciting sporting and entertainment venue. Located on Yas Island, Abu Dhabi, the circuit is the home of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND…
My Race Day: Luke Smith
We are joined by Luke Smith, Chief Formula 1 writer at NBC Sports, to hear about his usual Formula 1 Sunday. 06:30 – early start on race day, perhaps unnecessarily so, but I like to get into the action…
Moving On Up: Collete Davis
Paddock magazine meets Collete Davis, a young, charming and powerful driver from the USA, currently pursuing the IndyCar series. What was your very first experience of motor racing? It was an IndyCar race at Pikes Peak International Raceway when…
