Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Moving On Up: Jono Lester
Paddock magazine catches up with Jono Lester, a very promising driver from New Zealand! What was your very first experience of motor racing? I attended my first race just three weeks after I was born when my father Richard…
Ensuring financial health
Ensuring financial health: KBS Communications is a UAE-based marketing and communications firm that specializes in projecting UAE national values onto a global audience. Managed by one of the most experienced and respected local operators Kawthar Bin Sulayem, the company guarantees…
The Strategy Behind… giving COTA its charm
Miro Rivera Architects is a respected company in the Formula 1 world – it’s an award-winning architectural firm operating in Austin, Texas since 1997. We are joined by partners Juan Miró, FAIA and Miguel Rivera, FAIA, to hear about the…
Moving On Up: Alex Yoong
Paddock magazine catches up with Alex Yoong, a very promising and solid racer. Date and place of birth: Kuala Lumpur, Malaysia. July 20th, 1976. Team: Absolute Racing, Audi R8 LMS Cup Highlights: 2001, 2002 Formula 1 with Minardi 2005-2008 A1…
If I Ran F1: Jerry Priddle
Jerry Priddle has worked in Canadian motorsports for 30 years. He handled PR and marketing for the Toronto and Vancouver Indys during the CART era and the Grand Prix of Canada in the early 1990s. He was part of the…
The Strategy Behind… taming the F1 slang.
We hear from Panos Seitanidis, F1 Commentator at Alpha TV Greece and Editor-in-chief of NewsAuto.gr, to catch up about catching up with Formula 1 slang. Childhood Formula 1 is like the mother of all motor races if you will. It’s…
My Race Day: Laurence Cellario
Director of Incentive Concept, a marvellous Formula 1 hospitality company in Monaco, Laurence Cellario, gives us a taste of how her usual race day looks like. Waking up during a GP weekend is almost a treat, as we sometimes do…
The Strategy Behind… being a partner of Ferrari
Shell has a truly impressive history of “fueling” Formula 1. Either it’s being a partner with Ferrari or the general involvement in the sport, this company is definitely a huge part of the circus. We have Kai-Uwe Witterstein, Global Sponsorship…
Sharing the values
IWC became the Official Engineering Partner of Mercedes AMG Petronas F1 team at the start of the 2013 racing season and has confirmed its commitment until the end of the 2018 season. IWC Schaffhausen and AMG, the performance brand of…
Driver In Focus: Lewis Hamilton
It’s no surprise that this year Lewis Hamilton was at the epicentre of attention for almost the entire season – the very talented Brit proved he’s consistent and thorough in his path to a second Formula 1 World Champion title.…
