Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Increasing roles
Vintage car sprint and hill climber during the weekends and Formula 1 partnership guru during the workweek, Sadie Wigglesworth set up her brand partnership consultancy, Hatfits, in 2013. We’ve decided to talk to Sadie about her time in Formula 1…
Q&A with Jean-Éric Vergne
By Natalia Langsdale | We talk to a French racer who competes in Formula E for DS Virgin Racing, who has competed in Formula 1 for Scuderia Toro Rosso from 2012 to 2014, and is a Scuderia Ferrari test and…
Two pillars of Hublot: football and Formula 1
Ricardo Guadalupe was appointed as CEO of Hublot on the 1st of January 2012. This appointment has made him Jean-Claude Biver‘s designated successor, with the latter now Chairman of the Board of Hublot. It also marks an entire career in…
My Race Day: Elle Haus
We meet Elle Haus, a vivacious Formula 1 journalist from Australia. When she’s not following the travelling circus, Elle works as a part-time tropical traveller and can be found enjoying cocktails by the beach at an exotic location. This time…
The MotoGP hospitality
It’s a pleasure to welcome Griselda Foguet, who’s the Corporate Hospitality Manager at Dorna Sports, a company taking care of MotoGP. Griselda speaks to us of the problems and updates in her market, the strategies behind MotoGP hospitality and a…
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
Five Ways To… look at Formula 1 cars
Paolo D’Alessio supplies various motorsport publications with articles and detailed technical drawings of Formula 1 cars. In 1993, he also founded an industrial design firm and since then has been producing watches, bikes, means of transport, helmets, sports glasses and…
Moving On Up: Struan Moore
A talented racing driver Struan Moore is here to introduce himself. Look out for this one! What was your very first experience of motor racing? I can’t guarantee that this is completely accurate, as far as my memory can take…
Flying, yachting and racing
Below is our interesting Q&A with Natalia Langsdale, Founder of Bright Creativity, a Marketing Consulting & PR company. Natalia has successfully worked directly in both yachting and private aviation sectors, so we at Paddock magazine were truly eager to hear…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
Engineers of the future
Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was launched. There were many reasons why I felt that such an organisation was long overdue, the primary one being a…
Circuit of arts
This September, as Singapore gears up for the Formula 1 race, Singapore Arts Circuit, a new player on the busy social calendar is looking to repurpose the fast cars and high-stakes glamour for a cause that combines motorsport and art.…
