How to save the Formula 1 show
Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Is there a way to save the show? Indeed, Sebastian…
Premium standards
Managing Director behind the astounding luxury brand Dom Reilly, our friend Tania Reilly writes for the Paddock magazine about the changes and updates in the global business of luxury goods and what it all still has to do with Formula 1.…

Five Ways To… get things done like a racer.
A motivational speaker, coach for management and sport leadership, owner of her own consulting company, Tina Thörner gives us five lessons that she has learned in the racing world for simply working better. Keep your body up to speed. Make…
My Race Day: Shaikh Salman, CEO of BIC
We’re thrilled to catch up with Shaikh Salman Bin Isa Al Khalifa, the CEO of Bahrain International Circuit. This time he shares how his typical Formula 1 race day looks like. As a race organiser, by the time you get to…

A subtle and emotional roar
We caught up with Didier Kwak, Founder of Askja-Audio, a brand focusing on transcending music the way haute couture transcends fashion. Having identified similar patterns between air expulsion in a loudspeaker and air penetration of a race car at 300…

Rebellion: Combining two passions
Philippe Dubois, CEO of Rebellion Timepieces SA, shares his thoughts with the Paddock magazine on the changing watch market and on the company’s partnership with Manor Racing. How is the general luxury goods market doing today and what are…

My Fantasy F1 Team: Carlos Slim Domit
By Rosa Elena Torres | We at Paddock magazine are very proud to have an insightful businessman and member of the Senate of the Fédération Internationale de l’Automobile (FIA), Mr Carlos Slim Domit to share his own fantasy Formula 1…

New lives of history
John’s passion for creating art from racing car parts started back in 1989. 20 years later, Racing Gold was founded by John Haigh and William Hood, the company creates high quality products from historic components which started life in the world…

The open formula of Formula E
Any new business venture takes time to grow to any reasonable size. “Overnight success” is rarely overnight, it’s often the work of many years under the radar before a series of sudden incidents prompt rapid awareness growth and widespread recognition.…

Changing to race mode
I’m always a little suspicious when I find it impossible to speak to or communicate with the person at the helm of a business that I have dealings with. I recall being told on one occasion that the Head of…

Blast From The Past: Record-making Sweden
Sweden had only six Grand Prix races between 1973 and 1978 in Anderstorp at the Scandinavian Raceway, but most of them produced some sort of Formula 1 record. The first ever F1 Swedish Grand Prix was held in 1973. In…

The Abu Dhabi angle
Mark has been responsible for setting up and operating several of the newer race tracks in the emerging markets. Previously Operations Director in Bahrain, Abu Dhabi and VP – Operations in India, Mark Hughes set up his own company, Mrk1…



