Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Formula 1 and Santander Sign a Partnership Agreement
Formula 1 and Santander, one of the largest banks in the world, are delighted to announce a new partnership. Santander will become its Official Retail Banking Partner in a multi-year deal starting in 2025. With its global reach, the partnership…
Aston Martin Aramco achieves key collaboration milestone for 2026 F1 rules
The Aston Martin Aramco Formula One Team has reached a significant milestone in preparing for the 2026 F1 regulations by signing a landmark technical collaboration agreement with Aramco, Honda, and Valvoline Global Operations (VGO). This dynamic partnership is poised to…
Mercado Libre and Williams Racing sign a new partnership agreement
Williams Racing proudly announced a groundbreaking partnership with Mercado Libre, the renowned Latin American e-commerce and digital payments giant. With a staggering user base exceeding 100 million across 18 countries in the region, Mercado Libre was honoured among Time magazine’s…
Aggreko and Formula 1 sign a partnership agreement
Aggreko and Formula 1 have taken a significant step forward in their ambitious journey toward achieving Net Zero by 2030, announcing a multi-year partnership between the world-leading provider of temporary power solutions and the prestigious motorsport organization. Starting from the…
Ferrari Trento and Stake F1 Team Sauber extend their partnership
Stake F1 Team KICK Sauber will toast to the future with Ferrari Trento as the high-end Italian sparkling wine brand, and the team will extend their existing relationship. As part of the agreement, the team will continue to serve Trentodoc,…
Haas F1 Team and Scuderia Ferrari extend their partnership
MoneyGram Haas F1 Team is delighted to confirm the extension of its long-running technical partnership with Scuderia Ferrari – the new agreement means the American team will continue to utilize Ferrari power units through to the completion of the 2028…
IWC Schaffhausen and Lewis Hamilton Celebrate Ten Years of Partnership
During the British Grand Prix weekend in Silverstone, IWC Schaffhausen and Lewis Hamilton celebrated ten years of their exclusive partnership. The Swiss luxury watch manufacturer extended a rare invitation to Hamilton for a “Best of British” boat ride on the…
Signify and Mercedes-AMG Petronas sign a partnership agreement
Signify and Mercedes-AMG PETRONAS F1 Team have announced a new partnership today. Connected by our shared passion for technological Innovation and sustainability, the partnership will advance the team’s vision of becoming one of the world’s most sustainable professional sports teams.…
Tucano and Stake F1 Team Sauber sign a partnership agreement
Stake F1 Team KICK Sauber is ushering in a new era of luxury travel with its partnership with Tucano. The Italian brand’s high-quality, sustainable luggage and travel accessories promise to elevate the on-the-road experience of its racing team, offering an…
Charles Leclerc Partners With Peroni Nastro Azzurro 0.0%
Peroni Nastro Azzurro 0.0%, the super-premium Italian beer brand from Asahi Europe & International, has today announced a multi-year partnership with global motorsport and lifestyle icon Charles Leclerc. As the first ever global brand ambassador for Peroni Nastro Azzurro 0.0%, Charles Leclerc will…
Singha and Stake F1 Team Extend Their Partnership
Singha and Stake F1 Team are set to embark on an even more exciting journey as they extend their long-running partnership for the 2024 and 2025 seasons. This extension marks a significant milestone in our shared history and underscores our…
Circle8 and Aston Martin F1 Team Forge Strategic Partnership Agreement
Aston Martin Aramco Formula One Team announces new partnership with Circle8, one of Europe’s leading IT talent matching companies. Circle8 joins the team as a Global Talent Matching Partner, a move that will further fuel Aston Martin Aramco’s growth…
