Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
KitKat Named Official Chocolate Bar of Formula 1: A Sweet New Partnership in the World of Racing
In an exciting new chapter for global sports partnerships, Nestlé and Formula 1 have announced a multi-year, worldwide collaboration that positions KitKat as the Official Chocolate Bar of Formula 1. This landmark deal represents Nestlé’s most significant brand partnership to…
Paramount Pictures Partners with Scuderia Ferrari HP for a Thrilling Gladiator II Celebration
Paramount Pictures is thrilled to partner with Scuderia Ferrari HP in an exclusive collaboration for the release of Gladiator II, the highly anticipated sequel to the legendary 2000 film. This partnership unites two powerhouse brands—cinema and motorsports—each steeped in ambition,…
Scuderia Ferrari and IBM Forge Multi-Year Strategic Partnership to Drive Innovation
Scuderia Ferrari and IBM, a world leader in technology and consulting, are thrilled to announce a groundbreaking multi-year partnership commencing January 1, 2025. This collaboration unites two industry icons, both driven by a passion for challenges, innovation, excellence, and achieving…
Aston Martin Aramco Elevates Global Reach with Strategic Partnership with Ma’aden
Aston Martin Aramco Formula One Team proudly announces a groundbreaking new multi-year, global partnership with Ma’aden, the largest mining and metals company in the Middle East and one of the fastest-growing in the world. This partnership is not just a…
Williams Racing and Kraken Expand Their Fan-Focused Partnership Through 2025
Williams Racing and Kraken are thrilled to announce the expansion and extension of their pioneering global partnership into the 2025 Formula 1 season. Kraken, a leading crypto platform trusted by over 13 million clients globally, first joined forces with Williams…
Racing Unleashed and McLaren Racing Join Forces to Revolutionize the Future of Digital Racing
Racing Unleashed (RU), a leader in digital motorsport, and McLaren Racing, one of the most iconic names in the world of motorsport, are excited to announce a groundbreaking new licensing partnership. This collaboration will unite McLaren Racing’s decades of expertise…
T-Mobile and McLaren Racing Announce a Partnership Agreement
The US-focused partnership connects T-Mobile, America’s largest and fastest 5G network, with the McLaren Formula 1 Team, marking a significant step in the intersection of cutting-edge technology and motorsport performance. Today, McLaren Racing announced T-Mobile as an official partner of…
Haas F1 Teams Up with TOYOTA GAZOO Racing in New Technical Partnership
MoneyGram Haas F1 Team and TOYOTA GAZOO Racing, the motorsport competition and R&D division of Toyota Motor Corporation, have officially entered a strategic, multi-year partnership, with TOYOTA GAZOO Racing becoming the ‘Official Technical Partner’ of the only American team in…
Hot Wheels and Formula 1 Collaborate on Limited-Edition Die-Cast Series
For the first time, Mattel, Inc.’s brand Hot Wheels and Formula 1 are partnering to bring the sport’s fans a full range of its products. The new product line from the two iconic brands will feature F1 Teams and bring…
The RM 65-01 McLaren W1 Automatic Split-Seconds Chronograph
Richard Mille has unveiled the RM 65-01 McLaren Automatic Split-Seconds Chronograph W1, the latest masterpiece born from its partnership with McLaren, the elite British supercar and motorsport brand. This watch is the fourth creation from their collaboration and takes inspiration…
LVMH and Formula 1 Forge Groundbreaking 10-Year Global Partnership, Redefining Luxury in Motorsports
As Formula 1 prepares to celebrate its 75th anniversary in 2025, it was announced today that LVMH will become a Global Partner starting in 2025 through a groundbreaking 10-year agreement. The partnership will see several of LVMH’s iconic Maisons, such…
Hard Rock International and Red Bull Racing Expand Global Alliance for Fans of Racing, Music, and Travel
Hard Rock International and Oracle Red Bull Racing are driving more excitement with the announcement that they have expanded their global alliance to bring the thrill of F1 racing to more fans worldwide. The multi-year partnership between the iconic…
