Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The Point.1888 and Williams Racing sign a licensing agreement
Williams Racing is pleased to announce signing an agreement with The Point.1888 to help drive its brand licensing program. The Point.1888 will work with Williams Racing to extend its licensing operation using a retail-first methodology, creating an extensive range…
Alfa Romeo Racing takes off with GlobeAir
Alfa Romeo Racing ORLEN will take to the skies in style, comfort, and efficiency thanks to the extension of its partnership with GlobeAir, the leading European private jet operator, for a fourth year. Offering time-saving and on-demand charter flights in…
Floyd Luggage partner with Alfa Romeo Racing
Alfa Romeo Racing ORLEN has bagged a new partnership with Floyd Luggage, which will supply the team with a range of suitcases for its travelling staff as they embark on the 2021 Formula 1 season.Floyd, based in the Bavarian capital,…
Darktrace and McLaren Racing extend their partnership
McLaren Racing announced an extended and enhanced multi-year partnership with Darktrace, as the Official AI Cyber Security Partner of the McLaren Formula 1 and Arrow McLaren SP teams, marking the introduction of the world’s leading cyber-AI company to INDYCAR.Darktrace’s Cyber…
Technogym renews Scuderia Ferrari partnership
Scuderia Ferrari Mission Winnow is pleased to announce the renewal of its partnership with Technogym, a world leader in equipment and digital technology, focusing on fitness, wellness and sport.Technogym has worked with Ferrari for over 20 years, supporting its drivers…
TAG Heuer and Red Bull Racing renew their partnership until 2024
After five successful seasons together, Red Bull Racing Honda and TAG Heuer are pleased to announce a partnership extension until 2024, with the legendary Swiss watch manufacturer continuing as the Team’s Official Timekeeper. The conclusion of the new agreement comes…
Ogio and Aston Martin F1 Team sign a partnership agreement
The combination of illustrious heritage, progressive technology and slick innovation will bring a different dimension to Formula One™ this season, as OGIO joins forces with the new Aston Martin Cognizant team.Aston Martin makes its iconic return to the highest level…
KX Systems and Williams Racing sign a partnership agreement
KX Systems is pleased to share that it is an official supplier for Williams Racing. The agreement will see KX Systems implement a total analytics solution, combining real-time analytics, a time-series database, complex event processing, machine learning and data visualisation…
Playseat and Red Bull Racing formed an Esports partnership
Red Bull Racing Esports has teamed up with global gaming seat company Playseat, forming a partnership that will drive the Esports Team’s performance to new levels and bring our fans closer to the sim-racing world. The partnership sees Playseat…
TeamViewer partners with Mercedes-AMG Petronas F1 Team
The Mercedes-AMG Petronas Formula One Team and Mercedes-EQ Formula E Team are proud and delighted to jointly announce the leading global software company TeamViewer as a new official partner. TeamViewer will provide the teams with remote connectivity solutions and…
Plug Power and Alpine F1 Team sign a partnership agreement
Plug Power Inc. (NASDAQ: PLUG), a leading provider of turnkey hydrogen solutions building the global green hydrogen economy, and Alpine F1 Team are delighted to announce a new partnership in Formula One. The Plug Power logos will be present on…
QNTMPAY becomes an official banking partner to McLaren Racing
McLaren Racing has announced a multi-year Formula 1 partnership with QNTMPAY, which will see the global challenger bank become the team’s Official Digital Banking Partner. QNTMPAY is a digital bank that delivers new levels of speed, rewards, security and…
