Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Oracle joins Formula 1 with Red Bull Racing
Red Bull Racing Honda is delighted to announce a new partnership with Oracle, one of the world’s leading Cloud Infrastructure providers, that will see the technology giant join the Team’s charge in a strategic partnership that will span several areas…
Oakley and Aston Martin F1 Team sign a new partnership deal
Aston Martin Cognizant Formula One Team is delighted to announce a new technical supply partnership with Oakley, one of the world’s leading sports lifestyle brands. Oakley, established in California in 1975 and now owned by Italian luxury goods brand…
Drive Coffee becomes an official coffee supplier to Formula 1
Formula 1 has announced Drive Coffee as its Official Coffee Provider, as part of an exciting new multi-year partnership, ahead of the upcoming 2021 FIA Formula One World Championship. As the first speciality coffee company to carry the designation in…
Honibe and Williams Racing sign a partnership agreement
Williams Racing is delighted to welcome pioneering health and wellness brand Honibe (pronounced honey-bee) as an Official Partner of the team ahead of the 2021 FIA Formula One season. With a focus on quality and purity, Honibe creates convenient honey-centric…
RAW organic sports drink partners with Alpine F1 Team
Alpine F1 Team is delighted to confirm a new partnership with the RAW organic sports drink. RAW is the first 100% organic isotonic drink in the global market. It offers healthy hydration for athletes and is made with organic…
Herjavec Group is appointed as the official cyber security services provider to Formula 1
Herjavec Group, Cyber Operations leader, has been named as its Official Cyber Security Services Provider to Formula 1®. Herjavec Group has been recognised as one of the world’s most innovative Managed Cyber Security Services Providers, with the sole mission of…
HEXIS and Alpine F1 extend their technical partnership
HEXIS and Alpine F1 Team have signed a second technical collaboration for the supply of vinyl signs that will accompany the implementation of the Alpine F1 Team’s multi-site visual identity, both at the circuit and the French racing team’s headquarters.…
Hummel – official Red Bull Esports kit partner
Hummel and Red Bull Racing Esports Team will head into the sim racing season in style thanks to leading sport and lifestyle brand joining the charge as Official Team Kit Partner. The Danish brand has a rich heritage in the…
T2M partners with Alpine F1 Team
T2M, a mobile gaming controller leader, has announced a partnership with Alpine F1 Team to develop a custom version of their Rotor Riot controller, a mobile gaming controller for iOS devices. The Alpine F1 Team Rotor Riot controller, co-branded…
Scalmalloy is utilised by Sauber Engineering
Sauber Engineering delivered another demonstration of its expertise and outstanding process know-how by receiving the certification to utilise Scalmalloy® in its Additive Layer Manufacturing (ALM) processes. Scalmalloy®, an aluminium-magnesium-scandium alloy, is a lightweight material with high strength characteristics, developed and…
IONOS becomes an official cloud services supplier to Haas F1 Team
IONOS, Europe’s leading web hosting and cloud provider, joins Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship as its ‘Official Cloud Partner’ – starting with pre-season testing at Bahrain International Circuit, March 12-14. Uralkali Haas…
Therabody and Red Bull Racing – a recovery agreement
In Formula One, speed is everything and that extends from the raw performance of the cars all the way to how quickly the Team’s world record-breaking pit crew can recover from intense track sessions and a demanding 23 race calendar.…
