Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Chipotle Mexican Grill and Haas F1 Team announce a new partnership
Haas F1 Team announced a new partnership with Chipotle Mexican Grill (NYSE: CMG) ahead of the 2023 FIA Formula 1 World Championship. The Chipotle Mexican Grill logo will feature on both the nose and side of the VF-23, race…
Ecowatt and Alpine F1 Team sign a partnership agreement
Alpine F1 Team is proud to announce a multi-year strategic partnership with Ecowatt, an investment company developing renewable energy assets and funding social impact projects. The Ecowatt brand identity will be visible on Alpine’s 2023 challenger – the A523…
G42 and Mercedes-AMG F1 Team sign a partnership agreement
G42, the leading UAE-based artificial intelligence (AI) and cloud computing technology company and the Mercedes-AMG PETRONAS F1 Team have announced a multi-year partnership to unleash the full potential of artificial intelligence. G42 and the Mercedes-AMG PETRONAS F1 Team will…
Built For Athletes and Red Bull Racing sign a partnership agreement
Premium fitness brand, Built For Athletes has today announced its partnership with the 2022 record-breaking Formula One champions, Oracle Red Bull Racing, for the 2023 and 2024 seasons. The British brand, which specialises in high-quality bags, luggage and accessories…
Qualcomm and Mercedes-AMG Petronas F1 Team sign a partnership agreement
Qualcomm Technologies, Inc. and the Mercedes-AMG PETRONAS F1 Team announced a multi-year agreement featuring the Snapdragon brand. The strategic collaboration will leverage the power of the Snapdragon® platform to create unique fan experiences, both in-person and digitally. The team…
Ecopol anounces a multi-year partnership with Scuderia Ferrari
Ecopol is pleased to announce a multi-year partnership with Scuderia Ferrari and Ferrari Hypercar ahead of the 2023 Formula 1 season. It is an innovative producer of the water-soluble and biodegradable film mainly used in the home care industry, enhancing…
Bang & Olufsen and Scuderia Ferrari sign a partnership agreement
Scuderia Ferrari is pleased to announce the arrival of Bang & Olufsen as a new Official Partner. The Danish company is a marque of excellence in audio technology and will join forces with the Formula 1 team to offer new-generation…
Sherwin-Williams and Mercedes-AMG F1 Team kick off new partnership
The Sherwin-Williams Company, the leading paints and coatings manufacturer, and the Mercedes-AMG PETRONAS Formula One Team have announced a new partnership. As an Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, Sherwin-Williams has become the approved supplier…
Globe-Trotter luggage and Aston Martin F1 Team announce a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1) is proud to welcome Globe-Trotter as its Global Luxury Luggage Partner following the signing of a long-term agreement. Globe-Trotter is famous for its luxury luggage collections. Much like Aston Martin’s Formula…
AvaTrade and Aston Martin F1 Team agreee a partnership deal
AvaTrade is thrilled to be an Official Global Partner of the renowned Aston Martin F1 Team. This strategic partnership is based on our shared values of Integrity, Excellence and Innovation. AvaTrade will offer its worldwide customers and business partners…
MASCOT and Alfa Romeo F1 Team sign a partnership agreement
MASCOT is proud to announce that they can now call themselves the official partner of the Alfa Romeo Formula 1 Team Stake. A company with a long-standing experience in Motorsport, MASCOT’s vision is based on a constant search for…
DP World and McLaren F1 Team sign a partnership agreement
McLaren Racing announced a significant partnership with DP World, a leading provider of worldwide smart end-to-end supply chain logistics, as an Official Partner of the McLaren Formula 1 Team from 2023. The partnership will support the McLaren F1 Team…
