Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Halo and McLaren Racing announce a partnership agreement
The partnership will support the McLaren F1 Team in enhancing its productivity through Halo’s industry-leading IT service management platform, Halo ITSM. McLaren Racing today announced Halo, the fastest-growing IT Service Management (ITSM) and Professional Services Automation (PSA) software provider,…
stichd and Aston Martin F1 Team sign a merchandise agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) is proud to announce that stichd will become the team’s Official Merchandise Partner from 2024. The long-term agreement with stichd, part of the PUMA Group, will see the company take on…
Sui joins Red Bull Racing as Official Blockchain Partner
Oracle Red Bull Racing is taking its connection with fans worldwide to the next level by announcing that the Team has entered a multi-year partnership with innovative software company Mysten Labs to build on Sui, which will become the Team’s Official Blockchain…
Heineken and Formula 1 extend their global pertnership deal
Formula 1 has today announced the extension of its Global Partnership with Heineken following seven years of successful collaboration between the two global brands. Since 2016, Heineken has played a vital role in celebrating and amplifying the spectacle of Formula…
MGM Resorts International and Haas F1 Team sign a partnership agreement
MoneyGram Haas F1 Team is delighted to announce a new partnership with MGM Resorts International, the global entertainment company’s first collaboration with a Formula 1 team. The partnership will see MGM Resorts International branding on the steering wheel of the…
Aioka and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team Stake will add to the range of unique experiences offered to their guests alongside events of the 2023 Formula One season, as the team names Aioka its Global Concierge Supplier. Having operated in the events industry,…
Deloitte and McLaren Racing announce a multi-year partnership extension
McLaren Racing announced a multi-year extension to its partnership with Deloitte, continuing as the Official Transformation Partner of the McLaren Formula 1 Team from the 2023 season. Since 2020, Deloitte and McLaren have been working closely to help enhance…
Honda to supply power units to the Aston Martin F1 Team starting the 2026 season
As 2026 F1 regulations will boost electrical power by three times, Honda enters F1 with a new partner. Honda will hone its e-motor and battery technologies through new F1 challenges and feed them back to mass production. Today, Honda…
PATRÓN Tequila joins Red Bull Racing as the official spirts partner
PATRÓN Tequila is revving up its presence in Formula One in a big way, announcing today its official partnership with the No. 1 racing Team on the circuit. The relationship comes as Bacardi, one of the world’s leading super-premium spirits…
Banco Master announce a new partnership with the Aston Martin F1 Team
The Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) is pleased to announce a new partnership with Banco Master, which becomes the team’s official Brazilian Banking Partner. Headquartered in Sao Paulo, Brazil, Master is an investment and merchant…
DXC Technology announces partnership with Scuderia Ferrari
DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services company, today announced it has signed a multi-year agreement with Scuderia Ferrari, the racing division of Ferrari N.V. (NYSE/EXM: RACE), including a commitment to engineering the latest in automotive…
PUMA signs a licensing agreement with Formula 1
Sports company PUMA and Formula 1 have signed an agreement to make PUMA the official supplier at Formula 1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. PUMA will also equip Formula 1 staff…
