Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Pedal Mafia and Aston Martin F1 Team sign a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) joins Pedal Mafia to pursue the world’s fastest cycling kit with a new Technical Collaboration performance collection. Headquartered in Perth, Western Australia, Pedal Mafia is famous for its premium Technical…
Pirelli and Formula 1 extend their partnership until 2027
Pirelli and Formula 1 have extended their partnership after Formula 1, and the FIA (Fédération Internationale de l’Automobile) accepted the Italian tyre firm’s offer for the three years from 2025 to 2027. There is also the additional option from the…
Fix Network and Alfa Romeo F1 Team annouce a new partnership
Alfa Romeo F1 Team Stake will expand its presence into the automotive sector as it unveils a new partnership with Fix Network, the global leader in the automotive aftermarket industry. The partnership will open up new avenues for Fix Network…
Ferrari and Puma renew their partnership
Ferrari and PUMA, a sports apparel company, have signed a multi-year partnership extension and will enjoy greater visibility as a Premium Partner starting next year. In the coming years, PUMA will continue to be the licensing partner for Ferrari-branded products…
Xbox and Alpine F1 Team sign a partnership agreement
Xbox has joined forces with BWT Alpine F1 Team, with Xbox becoming the team’s Official Console Partner and PC Game Pass becoming an Official Partner. This multi-year deal expands the company into a brand-new sports category – the exciting world…
Qatar Airways announced as Official Airline Partner of Alpine F1 Team
Qatar Airways, the 7-time World’s Best Airline, is now the Official Airline Partner of the BWT Alpine F1 Team as part of a multi-year agreement and will work together to promote the Qatar Airways Qatar Grand Prix 2023. The partnership…
Liqui Moly sign a multi-year partnership with Formula 1
By now, a well-established picture in the world of motorsport is the Liqui Moly logo on the hoardings of Formula 1 racetracks. Through the new contract, the long-established company for motor oils, additives and car care will continue to be…
Banco BRB and Alpine F1 Team sign a partnership agreement
Headquartered in the capital city of Brazil, Brasilia, Banco BRB offers a complete portfolio of banking, investments and insurance products, an innovative digital experience, and being proactive in many environmental, social, and corporate governance (ESG) actions. The logo of Banco…
Marina Bay Sands signs a multi-year deal with Scuderia Ferrari
Highlights include a replica of the Scuderia Ferrari race car on display at the hotel lobby, exclusive experiences and a light-up of the facade of Marina Bay Sands. Marina Bay Sands is proud to announce a multi-year partnership with Scuderia…
UNICEF and Formula 1 to raise money at the British Grand Prix
Formula 1 and Official Charity Partner UNICEF are fundraising at this weekend’s British Grand Prix to help the world’s most vulnerable children access quality education and aid UNICEF’s humanitarian response around the world. Over the next three years, it…
Valvoline Global and Aston Martin F1 Team announce a strategic partnership
Valvoline Global joins AMF1 Team as Official Lubricant Partner ahead of British Grand Prix – celebrated via special one-off livery. Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) and Valvoline – two brands rich in motorsport history – proudly…
Amazon Music becomes an official streaming partner of Alpine F1 Team
Amazon Music strengthens its relationship with Renault Group, becoming the first music streaming service to collaborate with an F1 Team. BWT Alpine F1 Team is proud to announce Amazon Music as the official music streaming sponsor of the team. This…
