Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Einhell and Mercedes-AMG F1 Team sign a partnership agreement
The Mercedes-AMG F1 Team is delighted to announce Einhell, a leading manufacturer of state-of-the-art cordless power tools and garden equipment, as its ‘Official Tool Expert’ in a new and exciting partnership. Einhell will join the team from 1 January…
FTX partnership is suspended by Mercedes-AMG Petronas F1 Team
On Friday, the Mercedes-AMG Formula One team said they had suspended the FTX partnership agreement with the troubled cryptocurrency exchange ahead of the season’s penultimate race in Brazil. FTX, one of the world’s largest crypto exchanges, is scrambling to…
XP and Aston Martin F1 Team announce a partnership agreement
Aston Martin Formula One Team (AMF1) is delighted to announce the commencement of a new partnership with Brazilian investment management company XP. The multi-year partnership was announced on the eve of the 2022 Brazilian Grand Prix, which takes place…
OpenSea and Haas F1 Team sign a partnership agreement
Haas F1 Team, the only American-owned team, competing in the FIA Formula 1 World Championship, is pleased to announce a collaboration with OpenSea – the leading peer-to-peer marketplace for non-fungible tokens (NFTs). As the ‘Official NFT Marketplace Partner’ of…
Carl Friedrik and Scuderia AlphaTauri sign a partnership agreement
Scuderia AlphaTauri is delighted to announce Carl Friedrik, a leather & travel goods brand founded in 2012 by Swedish brothers Niklas and Mattis Oppermannas, as the Official Luggage Supplier of the team. The company has grown into a purveyor…
Red Bull Racing welcome Sparco as Technical Racewear Supplier
Oracle Red Bull Racing is pleased to announce that legendary racewear manufacturer Sparco is to join the Team as a supplier of Technical Racewear, providing Formula One World Champion Max Verstappen, multiple Grand Prix winner Sergio Pérez and Oracle Red…
Bitdefender and Scuderia Ferrari sign a partnership agreement
Bitdefender is excited to announce its multi-year partnership with Scuderia Ferrari, the Formula One racing division of Ferrari. This partnership brings two powerhouses of their respective industries together. Bitdefender on the racing track With this partnership, you’ll be able…
Mercedes-AMG F1 and PETRONAS renew their title partnership
The Mercedes-AMG PETRONAS F1 Team is delighted to announce today the renewal of the Title and Technical Partnership between the team and progressive energy group PETRONAS from the 2026 season onwards. Not only will this renewal power the partnership towards…
Jack Daniel’s and McLaren Racing announce a new partnership
McLaren Racing this week announced a new multi-year partnership with Jack Daniel’s Tennessee Whiskey as an Official Partner of the McLaren Formula 1 Team from 2023. The drink has over 155 years of heritage in crafting whiskey and will…
Castore and Red Bull Racing sign a partnership agreement
Castore and Red Bull Racing to partner starting in the 2023 season, taking their team wear to the next level of performance. At Oracle Red Bull Racing, pushing the boundaries is built into their DNA. However, when it comes…
Blenders Eyewear sign a partnership agreement with the Red Bull Racing Team
Oracle Red Bull Racing and Blenders Eyewear, a part of the Safilo Group, one of the eyewear industry’s key players, announced an exciting new partnership. Officially kicking off at the Pirelli Gran Premio D’Italia in Monza, Italy and running through…
Zoom Video Communications partner with Red Bull Racing
Zoom Video Communications is the official unified communications provider for Oracle Red Bull Racing; Zoom Team Chat, Zoom Events, and Zoom Meetings will power key communications and experiences for the Formula 1 team on and off the track. Oracle…
