Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Q&A with Mehul Kapadia of Tata Communications
Mehul Kapadia is Managing Director of Tata Communications’ Formula 1 operations, so it’s about time we invited him for a short chat. What are your main responsibilities in terms of Formula 1’s business matters? There are two different, but…
The Strategy Behind… keeping Formula 1 exciting.
We have a former Formula 1 driver, a great commentator and journalist Allan McNish to talk to us about how the sport could be improved. Allan is a three-time winner of the 24 Hours of Le Mans, most recently in 2013,…
Pirelli: Three more years of Formula 1
Pirelli will remain an exclusive tyre supplier to the FIA Formula One World Championship for three more years. The tyre manufacturer and the FIA have renewed their current contract, which will now extend from 2017 to 2019. We meet with…
Brembo Brake Facts 11 – Hungary
The hardest braking point on the Hungaroring lies ahead of turn 1. The Formula One drivers decelerate by 254 km/h in 1.56 seconds over just 144 metres. 2,453 kW of brake power are released in the process! The driver is…
Mercedes Media Day Hockenheim – BBQ Feature
Revved Up for Hockenheim – Rosberg, Wehrlein and Hülkenberg in legendary racing machines! Hot, loud and fast – German Formula One stars feel the Silver Arrow power on the Hockenheim track!
The web age: Formula 1 blogs
Print media is dead. Long live print media! The last 25 years had an immense influence on the media landscape. The traditional newspapers nearly vanished, but in a way, print found a new home online. This month, I will be…
Mercedes Media Day – F1 in Hockenheim – Drift
F1 Penalty Shoot-Out – Drift Challenge with Nico Rosberg, Pascal Wehrlein and Nico Hülkenberg Who goals with a power drift? Fun, football and action with MERCEDES AMG PETRONAS Formula 1™ Team driver Nico Rosberg and his colleagues Nico Hülkenberg and…
A refreshing start
At the Canadian Grand Prix of 2016, Formula One Group introduced their most exciting sponsor of recent times. Heineken, one of the worlds largest advertisers and the world’s best-selling beer, promises big things in terms of activation and fan engagement.…
The MotoGP camp
Being Managing Director at Dorna Sports, Pau Serracanta is responsible for MotoGP’s commercial affairs. And since the series have been celebrated for many different things in the past years, we decided to ask Pau a few relevant questions. How…
Making sure your guests enjoy the Monaco GP
Shane Heminway is the Founder/CEO of Monaco Star Events and US Star Events, based in between Monaco and Austin for almost 30 years, providing Formula 1 race viewing, packages and experiences with unparalleled local knowledge, customer service and attention to…
Sauber’s blunders
After the demise of BMW at the end of 2009, Sauber faced an uphill battle for survival. But the team management, then led by founder Peter Sauber, were not only able to rescue the outfit, but also convert it into…
Writing the book on F1. Literally
David Hayhoe is a motorsport enthusiast since the early 1980s, having researched heavily into the sport’s history and statistics and compiled his own database. This materialised in the publication of his first Grand Prix Data Book in 1989. David has…
