Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
If I Ran F1: Jonny Odell
You can’t possibly turn down the invitation to make suggestions on how to run Formula 1 when asked. From everything we know to everything we see, Formula 1 is not an easy environment to work in. This goes not only…
Moving On Up: Struan Moore
A talented racing driver Struan Moore is here to introduce himself. Look out for this one! What was your very first experience of motor racing? I can’t guarantee that this is completely accurate, as far as my memory can take…
Flying, yachting and racing
Below is our interesting Q&A with Natalia Langsdale, Founder of Bright Creativity, a Marketing Consulting & PR company. Natalia has successfully worked directly in both yachting and private aviation sectors, so we at Paddock magazine were truly eager to hear…
Over the pond
Over the pond: it’s always a pleasure to talk to Bria Learst, CEO of QuintEvents. We take time to pick his brain about Formula 1 hospitality. Talking about QuintEvents’ hospitality, what is most important in your work today? Great…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
Engineers of the future
Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was launched. There were many reasons why I felt that such an organisation was long overdue, the primary one being a…
Circuit of arts
This September, as Singapore gears up for the Formula 1 race, Singapore Arts Circuit, a new player on the busy social calendar is looking to repurpose the fast cars and high-stakes glamour for a cause that combines motorsport and art.…
Could further hybrid development bring more manufacturers to F1?
Over the years we’ve seen many different car manufacturers come and go in Formula 1; Alfa Romeo, Maserati, Jaguar, Toyota and even Bugatti have made attempts to succeed at the pinnacle of motorsport, there are some that have fallen by wayside…
So much more than just a sport
By Natalia Langsdale | A true Formula 1 icon, global ambassador of the sport, knight in Red Bull’s armour, respected journalist, commentator and simply an all-around impressive personality, Mr David Coulthard is here with us to share his thoughts on…
Circuit Preview 2016 – Hungary
MERCEDES AMG PETRONAS Formula One™ Team driver Nico Rosberg, together with Chief Race Engineer Andrew Shovlin, discuss the challenges of the Budapest Grand Prix. Rosberg comments: “Thinking of the immense heat, I`m aware that this is the sort of race…
My Fantasy F1 Team: Theo Paphitis
A very interesting businessman, a TV personality and a sincere Formula 1 fan Theo Paphitis gives the Paddock magazine his own Formula 1 fantasy set. [icon type=”circle” size=”small” name=”e-suitcase”] Team owner Enzo Ferrari would be my team owner as…
